Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

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These days, online marketing is
one
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of the essential factors associated with every
brand
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's achievement. Some
people
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believe that advertising has a great influence on
people
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’s decision making, while others think that these usual
advertisements
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have no impact on them anymore. In the following paragraph, both of these viewpoints will be discussed before the conclusion is reached. On the
one
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hand, advertising is a tool of a marketer who uses it to raise
brand
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awareness.
In other words
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, these propagandas are used to play with the customer's mind and their cognition, convincing the target to buy their goods.
For instance
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,when
people
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see the word, “You Can Do IT”,
then
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everyone knows that it is a NIKE
brand
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.
This
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is because we have seen
this
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word over and over in the past 20 years, and it is easier for them to persuade us to purchase their shoes.
Moreover
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,
advertisements
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that are on social media platforms that
people
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see every day, and make them think about that particular
brand
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every time they see it, resulting in the final purchase.
On the other hand
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, every company in the market has been doing advertising since the beginning of their
brand
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, and it used to be a large competition between them.
That is
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to say, they try to increase their selling rate through
advertisements
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.
However
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, according to economic theory, if there are plenty of fish in the pond
then
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no
one
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wants it anymore, but if there are some fish
then
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everybody wants it. To illustrate,
people
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in Times Square who see the billboard of the new cosmetics
brand
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, at
first
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, they might feel amazed,
then
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when the time passes they will feel like it is just
one
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of the cosmetics
advertisements
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like others. To conclude, Nowadays, where we can access everything and see advertising all around us, I personally think that advertising still has a significant impact on
people
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’s purchasing power.
Submitted by jenroumjitc on

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Your opinion

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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