Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.
These days, online marketing is
one
of the essential factors associated with every brand
's achievement. Some people
believe that advertising has a great influence on people
’s decision making, while others think that these usual advertisements
have no impact on them anymore. In the following paragraph, both of these viewpoints will be discussed before the conclusion is reached.
On the one
hand, advertising is a tool of a marketer who uses it to raise brand
awareness. In other words
, these propagandas are used to play with the customer's mind and their cognition, convincing the target to buy their goods. For instance
,when people
see the word, “You Can Do IT”, then
everyone knows that it is a NIKE brand
. This
is because we have seen this
word over and over in the past 20 years, and it is easier for them to persuade us to purchase their shoes. Moreover
, advertisements
that are on social media platforms that people
see every day, and make them think about that particular brand
every time they see it, resulting in the final purchase.
On the other hand
, every company in the market has been doing advertising since the beginning of their brand
, and it used to be a large competition between them. That is
to say, they try to increase their selling rate through advertisements
. However
, according to economic theory, if there are plenty of fish in the pond then
no one
wants it anymore, but if there are some fish then
everybody wants it. To illustrate, people
in Times Square who see the billboard of the new cosmetics brand
, at first
, they might feel amazed, then
when the time passes they will feel like it is just one
of the cosmetics advertisements
like others.
To conclude, Nowadays, where we can access everything and see advertising all around us, I personally think that advertising still has a significant impact on people
’s purchasing power.Submitted by jenroumjitc on
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