In advertising, businesses nowadays usually emphasis that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Currently, companies give a lot of emphasis on the specifications of their latest products in their advertisements. In

this

essay, I will be discussing the reasons why

this

is the case and the negative impact it implies before arriving at a conclusion. One reason is that people cannot allocate their money for proper use. If a well-known developer prepares a luxurious product release party, people will think that

it

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is

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a

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is a

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requirement for them to secure a slot. Apple Inc.,

for instance

, releases iPhone products bi-yearly and advertise

it

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them

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extravagantly that buyers will think that it is essential to

purchase

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purchasing

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the latest model. They even camp outside of stores just to be the

first

in line. Because of

this

, the money of consumers will be used for purchasing unessential items,

instead

of payment for utility bills and other priorities.

In addition

, consumers fall

to

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into

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the trap of false advertisements given by companies.

For example

, a brand will exaggerate the presentation of their so-called improved bag from their latest collection, but in

fact

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,fact

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they just added one compartment. The public, in turn, will be purchasing

this

with high expectations but in reality, nothing much has changed.

Consequently

,

this

would be detrimental not only for the businesses but

also

for the buyers. The credibility of the former suffers due to negative reviews and the latter

puts

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put

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their money

into

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to

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waste. In summary, sellers often advertise give emphasis on the minimal changes on their merchandise or services. I strongly believe that

this

causes more drawbacks

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than

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that

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than

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advantages

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advantage

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.

This

is because people will not be able to diversify their expenses.

Additionally

, it can pose

negative

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a negative

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impact to both because of expectations from advertisements.