Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion

It is an irrefutable fact that advertisement strategies have been constantly changing throughout the years. Nowadays, international

companies

sponsor

sports

events. A segment of society is convinced that

this

trend has drawbacks for consumers and

companies

reputations. Others,

however

, believe the opposite. Both points of view need to be addressed before formulating an opinion. There are two significant drawbacks to corporate sponsorships.

First

and foremost, the company's reputation may be tightly linked to the player and vice versa.

For instance

, if a player becomes a drug addict or if a team fails, the sponsor company may be perceived negatively by consumers.

Secondly

, tobacco and alcohol or sugary drinks advertisements may be harmful to consumers.

Companies

like Coca Cola, Mc Donald's advertise harmful products on the billboards of

sports

events.

This

results in increased consumption of harmful drinks, sugar and salt.

On the contrary

, the sponsorship money can be sent on improving

sports

facilities and purchasing expensive equipment for players.

As a result

, a player or even a team will have a chance to improve their skills and perform better.

This

way, players can focus on themselves rather than being distracted by financial worries. Take,

for example

, developing countries. Many talented players have to work to pay the bills. In turn,

companies

can get increased media exposure on their products or services and boost their sales. To conclude, I personally feel that the merits of

sports

events sponsorship by transnational

companies

outweigh the demerits.

Nevertheless

, efforts should be made to minimize the latter.