In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive development or negative development?

In today's world, competition among business
organisations
is increasing day by day. Nowadays,
organisations
are taking some steps so that their
products
will be emphasised around the country as well as the globe. In their advertising, businesses are trying to set up an idea that their items are a novice in any way. Increasing the competition in the business field might be the reason for
this
.
However
, in my opinion, I think it is a negative development. To commence with, business
organisations
are always trying to get
people
's attention so that they can be placed in the highest position as compared to other institutions.
For example
, in the world, mobile phone
organisations
are producing a new model within a short period of time for acquiring
people
's attention as well as the
market
demand. As
people
are always attracted by new
things
, they make the advertisements in
such
a way that their
products
are only innovative
things
in the
market
.
Thus
, they can gain popularity and able to attain a good place in the world. In spite of having a good position in the
market
for advertising their
products
as new
things
, it has some disadvantages in the long run. To give an example, presently many
organisations
are announcing that their items are new. But, unfortunately, their
products
don't meet the quality of the innovative
things
.
As a result
,
people
get a negative message from those
organisations
that can be exacerbated the
market
demand for those
things
in the future. To conclude, though some companies are advertising to the
people
that their
products
are latest to get the good
market
values, it can diminish the
market
demand in the following days if the quality doesn't meet the requirements. It is recommended to advertise the product's real quality rather than a false one.
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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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