Today, the high sales of popular goods reflect the power of advertising and not the real need of the society in which they are sold. To what extent do you agree or disagree?

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Nowadays, the power of advertising is driving the sale of popular
goods
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rather than the actual
demand
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of
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for
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such
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products
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by the
consumers
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. Considering the wide reach of advertising, I totally agree with
this
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statement. Most of the business houses spend
considerable
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a considerable
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amount of money on advertising their
products
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. They use various modes of advertising, including, but not limited to, newspapers, television, internet, movie halls etc.
This
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, in turn, helps business to popularize their
products
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because most of the
consumers
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have access to
internet
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the internet
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, television and newspaper where these
products
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are advertised.
For example
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, whenever
people
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are watching a video on YouTube or listening to songs on any music application,
such
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videos and songs are interrupted by
advertisements
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.
In addition
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to
this
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, one cannot scroll through social media like Facebook or Instagram without coming across a couple of
advertisements
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from shopping websites or any eateries around them.
Moreover
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, the traditional form of advertisement i.e. television and newspaper
advertisements
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are still circulating as always.
Therefore
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, when
consumers
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encounter
such
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advertisements
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on a regular basis, they become curious to know more about the
product
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and
hence
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all of these
advertisements
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help to create
demand
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for the
products
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which may not be actually needed by the customers. As discussed above, there are many factors
which
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that
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lead to the
demand
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of consumer
goods
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by marketing efforts of the companies rather than the actual need of the company.
To begin
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with, the businesses hire popular and influential celebrities to advertise their
goods
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, and
thus
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,
such
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products
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seem more attractive to
people
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.
For instance
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, Lux soap hired Aishwarya Rai Bachhan to market their soap which motivated women to
purchase
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that soap as well.
Additionally
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, companies generally advertise various types of discounts or gifts along with the bulk
purchase
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of the
products
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,
such
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as 20% discount on
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purchase
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the purchase
a purchase
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of 3
products
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or free noodles with the
purchase
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of 2 kg tea, and
therefore
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,
people
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buy the
product
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to avail
such
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gifts even when they do not need to bulk
purchase
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a
product
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.
Therefore
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,
people
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end up buying
the
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apply
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goods
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they do not actually require. While advertising creates false
demand
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of
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for
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the
products
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, the benefits of advertising cannot be ignored. It helps in educating the
consumers
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about the various kinds of
products
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which are available in the market. It
also
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helps in communicating the usage and benefits of the advertised
products
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. Without it, the
consumers
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may never know the different kinds and varieties of the same
product
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available in the market which may hinder them in making an informed decision.
However
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, the
advertisements
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should be regulated so that corporate business houses can be stopped from creating false
demand
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of the
products
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which results in wastage of money and creation of waste of consumer
goods
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as
people
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generally throw away their old
goods
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in order to get a new one. In conclusion, the development of various modes of advertising and wide reaches of
such
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modes because of
availability
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the availability
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of electronic devices with an internet connection with most
of
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apply
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the
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apply
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people
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has made it easier for businesses to popularize their
products
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.
However
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,
this
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demand
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is not always correlated to the actual need of the
consumers
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owing to celebrities influence and marketing offers.
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