Today, the high sales of popular goods reflect the power of advertising and not the real need of the society in which they are sold. To what extent do you agree or disagree?
Nowadays, the power of advertising is driving the sale of popular
goods
rather than the actual demand
of
Change preposition
for
such
products
by the consumers
. Considering the wide reach of advertising, I totally agree with this
statement.
Most of the business houses spend considerable
amount of money on advertising their Add an article
a considerable
products
. They use various modes of advertising, including, but not limited to, newspapers, television, internet, movie halls etc. This
, in turn, helps business to popularize their products
because most of the consumers
have access to internet
, television and newspaper where these Correct article usage
the internet
products
are advertised. For example
, whenever people
are watching a video on YouTube or listening to songs on any music application, such
videos and songs are interrupted by advertisements
. In addition
to this
, one cannot scroll through social media like Facebook or Instagram without coming across a couple of advertisements
from shopping websites or any eateries around them. Moreover
, the traditional form of advertisement i.e. television and newspaper advertisements
are still circulating as always. Therefore
, when consumers
encounter such
advertisements
on a regular basis, they become curious to know more about the product
and hence
all of these advertisements
help to create demand
for the products
which may not be actually needed by the customers.
As discussed above, there are many factors which
lead to the Correct pronoun usage
that
demand
of consumer goods
by marketing efforts of the companies rather than the actual need of the company. To begin
with, the businesses hire popular and influential celebrities to advertise their goods
, and thus
, such
products
seem more attractive to people
. For instance
, Lux soap hired Aishwarya Rai Bachhan to market their soap which motivated women to purchase
that soap as well. Additionally
, companies generally advertise various types of discounts or gifts along with the bulk purchase
of the products
, such
as 20% discount on purchase
of 3 Add an article
the purchase
a purchase
products
or free noodles with the purchase
of 2 kg tea, and therefore
, people
buy the product
to avail such
gifts even when they do not need to bulk purchase
a product
. Therefore
, people
end up buying the
Correct article usage
apply
goods
they do not actually require.
While advertising creates false demand
of
the Change preposition
for
products
, the benefits of advertising cannot be ignored. It helps in educating the consumers
about the various kinds of products
which are available in the market. It also
helps in communicating the usage and benefits of the advertised products
. Without it, the consumers
may never know the different kinds and varieties of the same product
available in the market which may hinder them in making an informed decision. However
, the advertisements
should be regulated so that corporate business houses can be stopped from creating false demand
of the products
which results in wastage of money and creation of waste of consumer goods
as people
generally throw away their old goods
in order to get a new one.
In conclusion, the development of various modes of advertising and wide reaches of such
modes because of availability
of electronic devices with an internet connection with most Correct article usage
the availability
of
Change preposition
apply
the
Correct article usage
apply
people
has made it easier for businesses to popularize their products
. However
, this
demand
is not always correlated to the actual need of the consumers
owing to celebrities influence and marketing offers.Submitted by ieltsmaterialof on
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