Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion

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It is often argued that
product
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campaign is very persuasive, while others suggest that campaigning is very popular
therefore
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, we are not attentive. In
this
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essay, I will discuss both sides of the argument and my opinion. On the one hand, publicising products has succeeded in convincing people to purchase goods and the reason for
this
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is that it shows the efficiency of a
product
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. When adverts are being displayed to the general public, it gives information and scenarios where a particular item works to perfection.
Consequently
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, individuals want to try and see for themselves because humans are explorers in nature.
For example
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, the telecommunication network, Airtel, has a very eye-catching advert about their cheap browsing data and it is shown on television most of the time.
As a result
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, I decided to subscribe to a data plan to see the effectiveness displayed on the promotion.
On the other hand
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, the popularity of adverts is too much that some persons are no more attentive and
this
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is because some individuals lose interest in the campaigned item. It is said that when people view too much of a particular thing they lose interest in it. Some folks think that because they have watched it and seen how it works, they need something different and as
such
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pay less attention to the advertisement.
For instance
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, I saw an advertisement about a hair styling
product
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and it kept on popping up
in
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on
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my phone.
Subsequently
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, I went to a hair shop and decided to purchase another
product
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because I wanted to try something new as I already knew what the publicized
product
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was meant for. In conclusion,
although
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too much publicity calls for less attention as folks lose interest in the advertised
product
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, I believe that campaigns have succeeded in convincing people to purchase things because it reveals the effectiveness of items.
Submitted by Emmanuelodachi on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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