In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Nowadays, many businesses use various ways to marketing their own
products
. When they promote their
products
, they usually emphasize their
product
’s
novelty
. It is
common
Add an article
a common
show examples
belief that
accentuate
Change the verb form
accentuates
show examples
novelty
will have
negative
Add an article
a negative
show examples
impact on
development
Add an article
the development
show examples
of their
products
.
However
, I firmly believe
this
is a positive
development
.
To begin
with,
novelty
can bring a great profit. When
people
want to buy
product
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the product
a product
show examples
,
majority
Correct article usage
the majority
show examples
people
Change preposition
of people
show examples
are curious about and want to buy
the
Correct article usage
a
show examples
product
with new features.
This
curiousity
Correct your spelling
curiosity
will lead them to buy the
product
and
this
eventually let the
company
earn a
lot
of
money
. The
company
can use
these
Change the determiner
this money
show examples
money
on
investment
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an investment
show examples
for
another new
Replace the adjective
another new product
other new products
show examples
products
.
For instance
, Apple released their new laptop with
new
Correct article usage
a new
show examples
CPU called M1
last
year. Many
people
bought
this
with
a
Correct article usage
the
show examples
thought that
new
Correct article usage
a new
show examples
CPU will enhance their productivity. So
this
laptop became the best selling laptop in 2020 and Apple earned a
lot
of
money
from it. On top of that,
pursuiting
Correct your spelling
pursuing
new
products
makes
Change the verb form
make
show examples
the industry more develop and give consumers more options. If one
company
developed
new
Add an article
a new
show examples
product
, many
people
will expect a
lot
from it. In order not to fall behind, the
company
will try its best to keep developing another technology and
this
whole process will lead
development
Add an article
the development
show examples
of the industry.
This
is beneficial for
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the consumer
show examples
consumer
Fix the agreement mistake
consumers
show examples
because they have a variety of options to choose
.
Change preposition
from.
show examples
For example
,
few
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a few
show examples
years ago Samsung launched their
folderable
Correct your spelling
foldable
cellphone called Galaxy Flip. It was a huge breakthrough on the market. They earned a
lot
of
money
from it and invested
those
Change the determiner
that money
show examples
money
on
Change preposition
in
show examples
developing
another types
Replace the adjective
another type
other types
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of
cellphone
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the cellphone
a cellphone
show examples
.
Finally
, they invented new types of
cell
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the cell
show examples
phone, which is
rollerable
Correct your spelling
tolerable
rollable
. Many other companies have
stimulated
Add a missing verb
been stimulated
show examples
from
Change preposition
by
show examples
this
and they
also
want to develop
new
Correct article usage
a new
show examples
cellphone
Fix the agreement mistake
cellphones
show examples
with unique features. To sum up, because
novelty
can bring a great profit and lead the industry to
further
development
, so
is
Correct your spelling
its
show examples
clear that emphasizing
novelty
has a positive impact on the
company
.
Submitted by shoep11 on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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