Large businesses have big budgets for marketing and promotion and as a result, people gravitate towards buying their products. What problems do this cause? What could be done to encourage people to buy local products?

Today, big

companies

have been raising their

market

share by investing more in advertising their

products

in the

market

.

As a result

, they get easy and fast attention of the public and the small local

businesses

fail to get the potential customers which can lead to various economic problems.

Therefore

, the government should make some effective laws that tend to support small

scale

businesses

so that they can improve their

product

quality and

market

. The big ventures have their stores all around the country which makes the customer have easy access to the

products

of their need. They give good discounts and other offers which attract the middle man too.

Hence

, they strategize to cover all kinds of consumers and hold most of the

market

cap. These promotional activities and advertising on social networks give them huge profits without any compromise in the quality of their

product

. While

on the other hand

,

this

globalization of the

market

has resulted in the collapse of small

scale

businesses

owned by local

vendors

.

For instance

, many local

vendors

have lost their livelihood because their

product

lost its

market

value.

Instead

of buying a handcrafted

product

, people now prefer to buy from big outlets like big bazaars and many more. In order to sustain among the giant

companies

, the local businessmen should start manufacturing their customized

products

. They should try to change their sale methods and target the specific needs of the daily customers.

This

may help them to gain public response. Looking to these problems which were greatly affecting the country’s economy, even the government has started promoting small

businesses

and started campaigns like made in India which emphasizes converting small business into large

scale

.

Similarly

, online selling sites like Amazon and Flipkart should

also

give the chance to local

vendors

to publicize their

products

on the online platform so that they can compete in the

market

. To conclude, large

companies

should collaborate with the small

scale

companies

and support them so that people start buying the local

products

also

and local

vendors

should focus on their personalized services as

this

is the only way to sustain and bring back the buyers.