Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

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It is commonly believed that preparing needed productions in the life of each person and family is crucial and no one can deny it.
However
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, in recent years, we have witnessed that it is claimed that advertisement of the materials has motivated the customers significantly to buy much more than their necessities. I personally agree that
this
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issue is actually happening.
To begin
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with, one of the main reasons why I believe that commercial promotions have influenced society to buy unnecessarily is that in most cases certain psychological attitudes are applied. To be more precise, it is often tried in promotions to generate a kind of human interest and excitement toward the promoted items.
For example
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, my parents used to consume a special shampoo and each time in shopping malls they bought one more even though it was not actually necessary.
As a result
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, they used to buy it unconsciously.
In addition
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, another reason that may give a rise to being in agreement with the subject is that advertising has become more sophisticated with digital media.
That is
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to say, it has become a powerful tool for tracking the customers' behaviour and preferences, allowing advertisers to better tailor content and offers to consumers.
For instance
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, my cousin showed me a clip of a newly released Apple smartphone presenting diverse features which not only did impress me but
also
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encouraged me to change my mobile albeit it was not too old or broken.
Consequently
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, it could be acclaimed that the mentioned clip which had gone viral made me change my phone. In conclusion, by considering the aforementioned reasons, I agree that advertising makes society buy much more products even if they do not really need them.
Submitted by majidghomian on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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