Shopping habits depend more on your age group than anything else. To what extent do you agree or disagree?

Some persons argue that purchasing habits depend more on the consumer's

age

than other factors. In

this

essay, I am going to explain why I totally disagree with

this

argument and how I believe that advertisement and social class are higher related to consumption trends than

age

. In modern society,

further

enterprises are investing in marketing campaigns in order to increase their rate of sales. Apart from collaborating with all financial results, it is

also

remarkable that advertisement can influence consumer's behaviour.

For instance

, a study from Oxford University demonstrated that two-

third

of interviewers tend to purchase very-publicized products on television, regardless of the

age

group studied. On top of that, another major factor that strongly influences the kind of consumption is the individual's social class. Primarily, individuals are concerned about supplying ordinary needs,

such

as food and clothing. Because of

this

, lower-status persons spend barely their entire salaries on products that can guarantee their survival.

On the other hand

, wealthy people are more willing to spend their funds on luxurious vehicles and exclusive trips. As they have already assured their basic necessities, they are looking for enjoyment and unique experiences. A good illustration of

this

is Maslow's pyramid that classifies the different stages of desire, according to social status.

This

publication shows that the highest human-being priority is always to survive. In conclusion, I reiterate my opinion that some factors,

such

as the power of advertisement and the person's social class are more deeply related to shopping habits than

age

group.

Firstly

, any human being requires to protect their lives with basic needs, independently of his

age

. Apart from that, young and elder persons tend to prefer well-publicized goods during shopping time.