Shopping habits depend more on your age group than anything else. To what extent do you agree or disagree?

Some persons argue that purchasing habits depend more on the consumer's

age

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than other factors. In

this

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essay, I am going to explain why I totally disagree with

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argument and how I believe that advertisement and social class are higher related to consumption trends than

age

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. In modern society,

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enterprises are investing in marketing campaigns in order to increase their rate of sales. Apart from collaborating with all financial results, it is

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remarkable that advertisement can influence consumer's behaviour.

For instance

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, a study from Oxford University demonstrated that two-

third

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of interviewers tend to purchase very-publicized products on television, regardless of the

age

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group studied. On top of that, another major factor that strongly influences the kind of consumption is the individual's social class. Primarily, individuals are concerned about supplying ordinary needs,

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as food and clothing. Because of

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, lower-status persons spend barely their entire salaries on products that can guarantee their survival.

On the other hand

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, wealthy people are more willing to spend their funds on luxurious vehicles and exclusive trips. As they have already assured their basic necessities, they are looking for enjoyment and unique experiences. A good illustration of

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is Maslow's pyramid that classifies the different stages of desire, according to social status.

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publication shows that the highest human-being priority is always to survive. In conclusion, I reiterate my opinion that some factors,

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as the power of advertisement and the person's social class are more deeply related to shopping habits than

age

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group.

Firstly

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, any human being requires to protect their lives with basic needs, independently of his

age

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. Apart from that, young and elder persons tend to prefer well-publicized goods during shopping time.