Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion.

Opinions of people are divided over organisations advertising themselves through
sports
.
This
essay will not only discuss both sides of
this
argument but
also
will answer why I think that merits outweigh the demerits. To start with, there are several disadvantages of companies promoting themselves through
sports
.
Firstly
, the focus of
players
get diverted as too much
money
in
sports
becomes a distraction for
players
. There are many
players
, who come from humble economic backgrounds and getting too much
money
early in their career may reduce their focus on the
game
.
For example
, there are many Cricket leagues promoted by business-houses, but it is resulting in young
players
tweaking their skills towards only the shorter formats of the
game
instead
of the longer formats.
On the other hand
, I think that without the financial support of the companies
sports
can not survive.
To begin
, ad campaigns are a great way to increase the reach of
sports
, so that the
game
can be followed by the masses. It
also
helps budding athletes to earn
money
, which is vital for their sustainability in
sports
and playing it for longer without thinking about earning wages through other means.
For example
, a recent study by Time magazine revealed that non-government entities have spent more than thrice of what the Indian government did on
sports
during the
last
5 years, which is a major reason behind the success of our athletes in the Tokyo Olympics. To conclude, too much
money
poured by companies through publicity can result in the diversion of the focus of
players
but I believe that,
this
is helping immensely by taking the
game
to a wider audience and by creating additional livelihood options for
players
.
Hence
,
sports
advertisements by organisations is a magic bullet for games as well as
players
.
Submitted by amreshcg on

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Topic Vocabulary:
  • Sports sponsorship
  • financial support
  • athletes
  • brand visibility
  • awareness
  • commercialization
  • integrity
  • dependencies
  • corporate funds
  • unethical practices
  • strategic partnerships
  • communal relations
  • promote healthy lifestyles
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