Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion.

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Opinions of people are divided over organisations advertising themselves through
sports
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.
This
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essay will not only discuss both sides of
this
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argument but
also
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will answer why I think that merits outweigh the demerits. To start with, there are several disadvantages of companies promoting themselves through
sports
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.
Firstly
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, the focus of
players
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get diverted as too much
money
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in
sports
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becomes a distraction for
players
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. There are many
players
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, who come from humble economic backgrounds and getting too much
money
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early in their career may reduce their focus on the
game
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.
For example
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, there are many Cricket leagues promoted by business-houses, but it is resulting in young
players
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tweaking their skills towards only the shorter formats of the
game
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instead
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of the longer formats.
On the other hand
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, I think that without the financial support of the companies
sports
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can not survive.
To begin
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, ad campaigns are a great way to increase the reach of
sports
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, so that the
game
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can be followed by the masses. It
also
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helps budding athletes to earn
money
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, which is vital for their sustainability in
sports
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and playing it for longer without thinking about earning wages through other means.
For example
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, a recent study by Time magazine revealed that non-government entities have spent more than thrice of what the Indian government did on
sports
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during the
last
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5 years, which is a major reason behind the success of our athletes in the Tokyo Olympics. To conclude, too much
money
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poured by companies through publicity can result in the diversion of the focus of
players
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but I believe that,
this
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is helping immensely by taking the
game
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to a wider audience and by creating additional livelihood options for
players
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.
Hence
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,
sports
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advertisements by organisations is a magic bullet for games as well as
players
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.
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Topic Vocabulary:
  • Sports sponsorship
  • financial support
  • athletes
  • brand visibility
  • awareness
  • commercialization
  • integrity
  • dependencies
  • corporate funds
  • unethical practices
  • strategic partnerships
  • communal relations
  • promote healthy lifestyles
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