In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive development or negative development?

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Businesses nowadays are advertising their new
products
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as better and
novel
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more novel
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than other
products
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existing in the market, they conduct launch events and exclusive give-away to promote their
product
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. The main reason for introducing a
product
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as a novelty is mainly to
stand-out
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stand out
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among the competitors, but
also
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to
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stand out
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standout
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stand out
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from their own previous generation
product
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.
However
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, emphasise on bringing in new technology in
products
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, even though for the sake of advertisement seems to be a positive development in my opinion. Due to
globalistation
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globalisation
globalization
is a huge amount of competition in every
product
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sector,
therefore
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companies are bringing in new devices to stand out among their competitors.
For example
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, the tech-
gaint
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giant
Apple stood out when they introduced iPods
which
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that
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could store thousands of songs compared to the conventional MP3 players which were available at that time.
Secondly
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, the companies introduce new
products
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to put pressure on their existing customers to switch to a new device, which will
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in turn
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inturn
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in turn
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, increase the revenue for the business.
For instance
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, if we look into the smartphone market we can see every year, a new flagship smartphone is released by companies which
is
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are
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better than their own
product
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from the
last
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year, it might be
improvement
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an improvement
the improvement
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in camera or even a new chipset. The constant pressure to bring in new items to the market is
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in turn
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inturn
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in turn
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fuelling innovations, thereby leading to a
better developed
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better-developed
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world. To illustrate, if we look back 20 years, to see and talk to a person who is in another part of the world was far from reality, but today it is possible with improvements in connectivity and computation.
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This
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These
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types of innovations happened gradually because of the pressure for creating novel advancements over the years.
However
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, there are
also
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cons relating to emphasising
products
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to be new through advertisements, like increase in wastes as users switch to the new
product
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for a negligible upgrade, it can even affect the mental health of the people as they might have an urge to buy a new
product
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seen but may not be in a situation to buy the
product
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.
For
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example
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,example
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when I am buying a
product
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today it is going to be taken over by some other better
product
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sometimes even within a week. In summary, businesses nowadays are advertising their
products
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to be new mainly, to stand out from their competitors.
Although
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this
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approach has some disadvantages, the pros
outwiegh
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outweigh
the cons in my opinion.
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    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
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    • Sentence 1 - Summary
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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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