In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

In the new globalized and accelerated world where

companies

of all types are competing for being the

first

in the

market

and with so many obstacles to encounter, the novelty of a

product

is what most draws the attention of the public.

People

want something new that differentiates them from other similar products in the

market

and that can provide consumers with high status. I believe that considering the modern circumstances, positioning a

product

under the spotlight has become increasingly difficult for several organizations in the world. The contemporary marketing strategies have been developing according to the modern era, it is not the same to advertise a new

product

to a 40-year-old that to an 18-year-old teenager.

Firstly

, the interest will be different and

companies

are continuously looking for new tendencies. Take technological

companies

as an example, everyone is manufacturing fast new computers which can perform several tasks at a minimum time without sacrificing battery life, what

people

look into after purchasing a new machine is that it is the newest in the

market

and it can

fulfill

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fulfil

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the specific requirements of the user. The only manner that big tech

companies

can sell their products is to assure that they sell the most recent models in the

market

. While

this

could be a positive feature in modern times, considering that we are more influenced by marketing than before, the tendency has negative effects.

People

could look after the most recent model but that does not mean that the

product

is the best for their unique necessities. An excellent example of

this

development is the smartphone produced by the company Apple, there is no doubt that the gadget is a great device and has all the requirements that a good cellphone requires.

Nevertheless

, every year the company releases a new one with almost no differences

with

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from

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the previous version claiming that the

product

is the most recent and the finest in the

market

,

people

tend to buy it without

further

research. All things considered, I do not think that, in general, business and marketing developments are negative. The public is the one with the responsibility of making smart decisions when shopping. I have the firm belief that no progress is neither positive nor negative, the real impact will always rely on social

behavior

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behaviour

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.