In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

In the new globalized and accelerated world where
companies
of all types are competing for being the
first
in the
market
and with so many obstacles to encounter, the novelty of a
product
is what most draws the attention of the public.
People
want something new that differentiates them from other similar products in the
market
and that can provide consumers with high status. I believe that considering the modern circumstances, positioning a
product
under the spotlight has become increasingly difficult for several organizations in the world. The contemporary marketing strategies have been developing according to the modern era, it is not the same to advertise a new
product
to a 40-year-old that to an 18-year-old teenager.
Firstly
, the interest will be different and
companies
are continuously looking for new tendencies. Take technological
companies
as an example, everyone is manufacturing fast new computers which can perform several tasks at a minimum time without sacrificing battery life, what
people
look into after purchasing a new machine is that it is the newest in the
market
and it can
fulfill
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fulfil
show examples
the specific requirements of the user. The only manner that big tech
companies
can sell their products is to assure that they sell the most recent models in the
market
. While
this
could be a positive feature in modern times, considering that we are more influenced by marketing than before, the tendency has negative effects.
People
could look after the most recent model but that does not mean that the
product
is the best for their unique necessities. An excellent example of
this
development is the smartphone produced by the company Apple, there is no doubt that the gadget is a great device and has all the requirements that a good cellphone requires.
Nevertheless
, every year the company releases a new one with almost no differences
with
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from
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the previous version claiming that the
product
is the most recent and the finest in the
market
,
people
tend to buy it without
further
research. All things considered, I do not think that, in general, business and marketing developments are negative. The public is the one with the responsibility of making smart decisions when shopping. I have the firm belief that no progress is neither positive nor negative, the real impact will always rely on social
behavior
Change the spelling
behaviour
show examples
.
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    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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