With recent developments in technology like e-books, some people feel that printed media like books, newspapers, and magazines will soon be a thing of the past. Other feel that these forms of media will never disappear . What is your opinion? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

The latest technology in the field of
Media
has revolutionised the way we used to read. It is never being the same again. With the new gadgets which are as real as paper and less straining to the eyes, the future of printed
media
is in the digital
content
. In my opinion,
the
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Digital
Content
is here to stay for a long time and would help the traditional printed
media
to phase out fast & quick, especially after the Covid-19. Digital
media
consist of all the forms of
content
other than anything traditional. Ebooks, E-Newpapers, Audiobooks, E-Magazines, Insta Post, Facebook Post
have
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tohave
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change the way
media
used to be circulated. Traditionally, a newspaper would be edited & drafted and
then
go for print, where the publisher would spend a lot of money on paper, machinery and ink. The secondary cost was the circulation and reaching to each and every customer.
However
, digital
content
has changed the process as well as the System and have brought new ways of circulation without worrying about paper, machinery, ink and Supply chain
management
and reaching
to
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the end-user directly with advance receipt of payment. Digitalization has helped the publishers to save the cost and
also
receiving
the
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instant feedback on articles or
post
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posts
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.
For example
- the Youtube live streams of news
are as
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areas
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frequently watched as the live TV shows. With the telecom and internet boom over the world, the creator has reached
to
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the
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geographies where they have never imagined. Their
content
is now global, which had limitations due to limited supply and physical boundaries. End users are getting the same
content
at a cheaper rate and
media
houses are earning more profits than ever with lower costs and more ads.
This
has been more relevant now since the pandemic of Covid-19, wherein the entire supply-chain
management
of the world was shut down for months. In Conclusion, the traditional methods never had a global reach, had issues like manufacturing, supply chain
management
, financial
management
like delayed payment and late feedback, but the modern technology has removed all these hurdles to reach
to
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the targeted audience at the turnaround time & receives instant feedback.
Submitted by Pankaj Bisht on

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