There are different methods businesses use to increase their sales. What are the different ways companies use to increase sales? Which one is the most effective?

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There are a variety of methods employed by businesses to grow their
sales
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revenue. In my opinion, these typically relate to marketing and innovation, with the latter being the most effective. Most
companies
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choose to target increased
sales
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through advertising campaigns and new products. Marketing and advertising are self-evidently important. Nearly every major company reserves a substantial portion of the budget for television advertisements, online marketing, billboards, and so on.
Companies
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that excel with viral marketing,
such
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as Starbucks, are able to dominate the competition through brand awareness and grow
sales
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consistently.
Furthermore
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, the introduction of new products is
also
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a key catalyst.
This
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can include new menu items,
such
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as the recent popularity of Popeye’s new chicken sandwich or technological advances like the electric vehicles produced by Tesla. Though advertising can be extremely persuasive, there is no substitute for a truly revolutionary and unique
product
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. The best example of
this
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would be the most successful consumer electronics
product
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in history, the iPhone. When it launched there was no comparable
product
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, with Blackberry phones being the closest analogue. The iPhone allowed users to make phone calls, send messages, take photos, check email, and use the internet. These are routine features now but at the time these innovations drove rapid revenue growth and countless other
companies
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raced to replicate their success.
This
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model applies to a range of industries as a novel
product
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can drive demand while a company need only focus on maintaining their supply chain. In conclusion,
sales
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figures rise
as a result
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of marketing strategies and successful innovation, with the latter the single greatest method for generating more revenue.
Companies
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must balance both techniques yet prioritize new ideas whenever possible.
Submitted by bayoumy on

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