Large businesses have big budgets for marketing and promotion and, as a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?

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Major businesses have an immense budget for marketing and promotion of their
products
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which they consider necessary for introducing the product in the market.
However
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,
this
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raises problems, both amongst customers and local businesses. In
this
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essay, we shall look at both sides while
also
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looking into various ways of promoting local
products
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.
First
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and foremost, not every customer requires all the
products
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that are being introduced into the market.
Furthermore
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, the bombardment of adverts of these
products
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instils and inquisitiveness in the minds of the citizens, thereby creating a certain sense of desire from the potential customer.
For example
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, different fast-food chains promoting their
products
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.
Although
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they provide a faster, quicker solution to curing one's hunger, they fail to mention the health problems they can cause, especially for someone who already has pre-existing health issues.
Moreover
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, marketing from larger companies must be limited to a particular number of times an advertisement can be aired.
In addition
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, the free time slots available must be used to air promotions for local
products
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. Exhibitions can be held, showcasing these local
products
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to the community. An example of
this
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can be seen in Trivandrum, where every year exhibitions are promoting local foods,
products
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from different parts of India along with local
products
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in the national stadiums. In conclusion, I feel that
although
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every company has a right to air their product, it needs to be done in a more controlled manner, which reduces the emphasis on unwanted
products
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and
instead
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focuses on the local ones.
Submitted by Nigelvictorlawrence on

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Answer the 'Problem and Solution' topic

Problem-and-solution essays fall naturally into two parts, the first describing and exploring the problem, the second setting out the solution or solutions.

You essay structure should look something like this:

  • Introduction
  • Body paragraph 1 – Problems
  • Body paragraph 2 – Solutions
  • Conclusion

Examples to start your body paragraph:

  • One of the first problems of the...
  • Another problem that needs to be considered...
  • A possible solution to this problem would be...
  • One immediate practical solution is to...

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Topic Vocabulary:
  • over-reliance
  • disrupts
  • entrepreneurship
  • economic diversity
  • monopolistic
  • financial power
  • homogenization
  • awareness campaigns
  • tax incentives
  • sustainability
  • artisan
  • eco-friendly
  • dominate
  • innovation
  • stifle
  • richness
  • cultures
  • traditions
  • highlighting
  • distinguish
  • superior
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