In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive development or negative development?
Nowadays we see a lot of businesses emerging because of globalisation.Whether it is a small
business
or a large one, we see the people marketing their to be new and innovative.As advertising a product
to be special has a considerable effect on their profits,we see almost all businesses doing the same.In this
essay,we will discuss why companies are opting this
way
and its negative impact on society.
The major goal of every individual who is doing a business
is to succeed .While most folks measure this
success in terms of only money,a few measure it in terms of both money and their contribution to society.Most businessmen want to spread awareness to people about their product
with the help of advertising.Advertising includes television ads,posters etc.Mostly they introduce their products to be new in some way
and claim that they are the first
of their kind.But not all the products are new.For instance
,we have an advertisement on a laptop,having all the brand new features and it comes at a low price.But after buying it,people find it to be defective or not working in the way
it was defined.This
example shows how the public loses their money.
If the company's emphasis on their business
's or product
's new features is not true,then
they may lose some loyal customers which is a great damage business
.Additionally
,emphasizing a product
's innovativeness degrades its other importances.For example
,we have a mobile company that highlights their mobile's fast charging rate.Consumer's focus is shifted to its fast charging while ignoring its less storage capacity.They find this
out after buying the mobile and feel like they have been deceived.
To conclude businesses should more focus on emphasizing the way
the product
works and how it is different from their previous product
.The companies must give their description accurately and must keep in mind that every word matters and must market their product
with utmost care.Submitted by rameshchanndra801 on
Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.
Your opinion
Don’t put your opinion unless you are asked to give it.
If the question asks what you think, you MUST give your opinion to get a good score.
Don’t leave your opinion until the conclusion.
Here are examples of instructions that require you to give your opinion:
...do you agree or disagree?...do you think...?...your opinion...?