In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive development or negative development?

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Nowadays we see a lot of businesses emerging because of globalisation.Whether it is a small
business
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or a large one, we see the people marketing their to be new and innovative.As advertising a
product
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to be special has a considerable effect on their profits,we see almost all businesses doing the same.In
this
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essay,we will discuss why companies are opting
this
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way
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and its negative impact on society. The major goal of every individual who is doing a
business
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is to succeed .While most folks measure
this
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success in terms of only money,a few measure it in terms of both money and their contribution to society.Most businessmen want to spread awareness to people about their
product
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with the help of advertising.Advertising includes television ads,posters etc.Mostly they introduce their products to be new in some
way
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and claim that they are the
first
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of their kind.But not all the products are new.
For instance
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,we have an advertisement on a laptop,having all the brand new features and it comes at a low price.But after buying it,people find it to be defective or not working in the
way
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it was defined.
This
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example shows how the public loses their money. If the company's emphasis on their
business
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's or
product
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's new features is not true,
then
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they may lose some loyal customers which is a great damage
business
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.
Additionally
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,emphasizing a
product
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's innovativeness degrades its other importances.
For example
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,we have a mobile company that highlights their mobile's fast charging rate.Consumer's focus is shifted to its fast charging while ignoring its less storage capacity.They find
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out after buying the mobile and feel like they have been deceived. To conclude businesses should more focus on emphasizing the
way
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the
product
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works and how it is different from their previous
product
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.The companies must give their description accurately and must keep in mind that every word matters and must market their
product
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with utmost care.
Submitted by rameshchanndra801 on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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