In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive development or negative development?

#businesses #emphasise #products #development

Nowadays we see a lot of businesses emerging because of globalisation.Whether it is a small

business

or a large one, we see the people marketing their to be new and innovative.As advertising a

product

to be special has a considerable effect on their profits,we see almost all businesses doing the same.In

this

essay,we will discuss why companies are opting

this

way

and its negative impact on society. The major goal of every individual who is doing a

business

is to succeed .While most folks measure

this

success in terms of only money,a few measure it in terms of both money and their contribution to society.Most businessmen want to spread awareness to people about their

product

with the help of advertising.Advertising includes television ads,posters etc.Mostly they introduce their products to be new in some

way

and claim that they are the

first

of their kind.But not all the products are new.

For instance

,we have an advertisement on a laptop,having all the brand new features and it comes at a low price.But after buying it,people find it to be defective or not working in the

way

it was defined.

This

example shows how the public loses their money. If the company's emphasis on their

business

's or

product

's new features is not true,

then

they may lose some loyal customers which is a great damage

business

Additionally

,emphasizing a

product

's innovativeness degrades its other importances.

For example

,we have a mobile company that highlights their mobile's fast charging rate.Consumer's focus is shifted to its fast charging while ignoring its less storage capacity.They find

this

out after buying the mobile and feel like they have been deceived. To conclude businesses should more focus on emphasizing the

way

the

product

works and how it is different from their previous

product

.The companies must give their description accurately and must keep in mind that every word matters and must market their

product

with utmost care.

Submitted by rameshchanndra801 on Sun Oct 31 2021

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6Linking words
meeting the goal of 7 or more
3Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

4 paragraphs

311 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 4.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive development or negative development?

Your opinion

Write about the following topic: Is freedom of speech necessary in a free society? Give reasons for your answer.

many countries, people are now living longer than ever before. Some people say an ageing population creates problems for governments. Other people think there are benefits if society has more elderly people. To what extent do the advantages of having an ageing population outweigh the disadvantages?

The first smartphone was released in 1992. By then year 2020 there may be as many as 2.5 billion smartphones in the world. The use of smartphones is decreasing our collective intelligence because we are reliant on the technology and not our own minds. To what extent do you agree or disagree?