In their advertising, businesses nowadays usually emphasizes that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Nowadays many companies are trying to advertise the new features of their
products
. They are going to indicate that their new
products
are improved and do not contain drawbacks of previous versions. I think
this
issue not only causes to create competition among various corporations
,
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but
also
is profitable for customers. Despite these advantages, there are some disadvantages that will be discussed in
this
essay. It is considered by many that always new
products
has better functionality than previous one and businesses use
this
belief to advertise their
products
by emphasizing new features. The straggling of the companies to develop the sufficiency of their
products
to gain a larger market is not avoidable.
This
strategy causes corporations to compete with one another to attract more customers.
As a result
, the quality of the
products
will increase and innovation in the
products
can be seen more. Manufacturers have to consider more budget for researching and developing their new
products
.
Therefore
, the mutual relation between higher-educating institutions and industry will be established. To illustrate, Microsoft Corporation by researching the people demands and introducing the cutting-the-edge OS called “Windows 10” in 2015 could gain the OS market again. It is the popular policy in some companies to use cheaper materials to decrease the price of their new
products
.
Therefore
, it is not a law that as a product is newer its quality is higher. Nowadays there is no country* for ageless
products
. In the new ,economy every product should have an expiration date and after ,that it would be useless.
For instance
, maintaining a brand new car after its expiration date in comparison to an out-of-date car cost more for its owner. As another example, I can mention the vintage hi-fi systems that after about 40 years they still work properly but brand new ones do not. To conclude,
although
manufacturers try to tempt people by bolding the new features of their
products
,
this
policy often is beneficial for the consumers. In my ,view it is a bad idea that people buy a product just for that it is new in some way because the new
products
sometimes are produced just for show off.
Submitted by poooria on

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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