In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Consumers nowadays have a plethora of goods to choose from, many of which are promoted as innovative and superior by manufacturers and suppliers. Aside from that, there are several motivations that will be discussed later. Personally, I am convinced that it has more advantages than disadvantages in both the manufacturing and consumer markets. It is undeniable that the market is becoming more competitive, and innovation is the key to achieving long-term profit growth for any business. People gradually shift their purchasing habits from seeking a long-lasting product to pursuing a grand, high-end one with cutting-edge technology.

As a result

, a company's image as an innovative enterprise is always sought after and used as a competitive advantage in order to retain existing customers and gain new market share. Apple Inc. is the most well-known example of a high-end market innovation pioneer. They release new versions of their existing

products

with only minor design changes or new technology twice a year, despite the fact that those

products

typically have a life cycle of 5 to 10 years.

However

, their

products

are always in high demand by billions of Apple fans all over the world. On the one hand, it is criticized for encouraging consuming demand by continuing to introduce new initiative

products

, while

also

promoting a spending lifestyle that leads people to spend more than their true needs. The consequences are not only high inflation, which may have a negative impact on the economy as a whole

,

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but

also

a waste of resources, which will, in the long run (if no appropriate solution is provided), destroy our environment.

On the other hand

, it appears more likely that the rapidly changing manufacturing sector will benefit the economy as a whole. Every breakthrough development in history has been proven to be the result of a specific

revolution

.

For example

, the industrial

revolution

, which freed people from manual agriculture, or the corporate

revolution

, which enabled mass production.

This

time, with innovation at the helm, I believe a technology

revolution

will be announced soon, with far-reaching and far-reaching implications for our economy and society worldwide.