In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Nowadays, there are many companies that often promote that there is something new in their
products
. From my point of view, I believe that
this
development offers many benefits to consumer life in many ways. In the following paragraphs, the cause of
this
situation and the reasons to support my opinion will be outlined in detail. It is apparent that the latest
products
are always grabbing the attention of people better than the old ones. With
this
fact, many businesses use
this
strategy to increase their sales. To illustrate, when many famous brands
such
as Apple, announced that they release new
products
with new features, queuing of customers in front of their shops on the
first
day of launch are always longer than usual.
This
is
also
evidence that humans are always curious about new things and want to try them. I personally think that
this
marketing promotion of the brands
also
provides many advantages for buyers.
To begin
with, in order to beat other competitors and made them stand out from others, many companies are forced to develop and invent new features all the time.
this
can lead to the development of advanced technology that has never happened in
this
world before. Eventually, these
products
are designed to satisfy consumer needs.
In addition
, competing among businesses ,not only make the producer always produce the new feature, but
also
push them to decrease the price to attract customer to purchase their
products
. In conclusion, emphasizing the newness of their
products
in advertising is one of the most effective ways for brands to encourage customers to buy.
Moreover
,
this
is a positive development because it gives the customer to experience new innovations with an affordable price product.
Submitted by tantika.l on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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