In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

The world in the 21st century experiences the booming of socio-economic
development
and other aspects of life. Together with that advancement,
businesses
are constantly launching new
products
and services to meet the requirements of society and advertising has become vital in promoting their
products
which are supposed to be the latest, the most innovative or brand-new
products
to targeted customers.
This
is because customers’ psychologies are easily drawn to new stuff. From my own perspective, the way
businesses
emphasise the alien features of their goods in their advertisements is a positive
development
. Unarguably, customers are prone to be impressed by new
products
, especially the latest versions of the ones they are using with the perception that the newest is the best. In fact, consumerism has been pushed to its peak when consumers increasingly crave
for
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more entertaining
products
for their lives, especially when the labour sectors earn higher sources of income. Understanding
this
need of buyers, corporations tend to introduce new things with new features which make life more convenient, comfortable and joyful. To cite an example, in every short period of time, Apple introduces their latest versions of i-phone, watch or laptop. It is the same case for many other enterprises.
As a result
, the economy is boosted because people may replace their old
stuffs
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stuff
kinds of stuff
pieces of stuff
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with new ones and companies possibly make huge profits from that. The prosperity of individual companies means that a nation is thriving and flourishing.
Moreover
, more and more new
products
are produced prompts
businesses
to innovate or upgrade their
products
and creativity is encouraged.
Hence
,
this
will promote creative minds to work harder and healthy competitions among
businesses
in the same sectors happen. They are probably put under pressure to alter their conventional perspectives and produce more effective and low-cost
products
. In the end, not only do consumers benefit from reasonable and accessible
products
that are no longer the monopoly of any particular corporations but manufacturers themselves may gain higher revenue due to increasing consumption of their
products
. To illustrate, smartphones were luxurious items for many technophiles two decades ago, but these days, companies manufacturing cell phones is mushrooming namely Vivo, Samsung, Oppo, Xiaomi and Apple and these giants supply diverse choices of these indispensable gadgets for users at really acceptable prices. In conclusion, with
this
development
, one can see the huge advantages it brings to our economy and society as a whole. As one can see,
businesses
should keep
this
orientation and add humanity and moral values to their
products
to produce
products
with longevity to them as what they advertise and I believe
this
is the key for stable
development
.
Submitted by hoangdieu23898 on

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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