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Writing Samples
Band 6.5

Advertisements are becoming more and more common in everyday life. Is it a positive or negative development?

#advertisements #life #development
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The developments of mass media have led to the popularity of advertising. Personally, I believe
this
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 phenomenon has both beneficial and detrimental sides. There are two main benefits of
advertisements
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 that I can point out.
Firstly
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, the existing and newly-launched products can both be promoted. Thanks to
advertisements
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, the goods will be widely recognized and earn a reputation through many forms
such
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 as commercials, billboards, endorsements, etc... To illustrate the point, the tech giant Apple has successfully applied the posters to advertise their brand new iPhone 13 series products and gained a higher profit by 4% than the previous year.
Secondly
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, customers can
also
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 benefit from
advertisements
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’ knowledge. Specifically, commercials can supply all sorts of people with useful information about the goods,
for example
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, regarding healthcare and eating habits. Simultaneously, there are still some drawbacks that
advertisements
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 bring back. Many
of
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apply
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advertisers create misleading impressions of their goods. In reality, their items were of inferior quality but the advertisers exaggerated them for their own interests.
For instance
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, Snapchat used to mislead customers into thinking that pictures disappeared forever. Afterwards, the company was
also
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 accused by the FTC of collecting customer data.
In addition
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, advertising can
also
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 cause a great burden for the companies.
In other words
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, to be advertised on TV, businesses have to pay
for
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a huge amount of money. In conclusion,
advertisements
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 can have both benefits and drawbacks to daily life. From my observation, the companies can advertise for their products but not abuse them.
Submitted by Phuong Anh on

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Word Count

IELTS says that you should write a minimum of 250 words in writing task 2. If you go under word count you will lose marks in task response.

A very long essay will not give you a higher band score.

Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.

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