In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

this

day and age, many companies focus on promoting their

goods

that are new in their marketing. The major factors contributing to

this

are that emphasising the product as a brand new one can often raise the

price

and buying desires.

This

essay will discuss the detailed reason behind

this

and why I consider

this

might be detrimental to our society. Many would agree that

products

that have new functions can be usually sold for a better

price

Therefore

, businesses make a great effort to show the new points of their

goods

in order to obtain more profits. In the cosmetic industry, it is very common to see that advertisements emphasize the

products

have a new

color

Change the spelling

colour

show examples

or different design so that they can raise the

price

However

this

may bring negative effects since it pushes people to spend more money on the same things and those who have lower incomes are less likely to buy the

products

with better quality. There is no denying that humans are often fascinated by new things like clothes,

jewelry

Change the spelling

jewellery

show examples

, and electrical devices.

Goods

that have new functions are usually the top choices for many populace.

Thus

, it is believed that promoting

products

that are new is the best selling point for many companies. Take Apple as an example, every conference for selling the new Apple things focuses on describing the new functions of their devices and it arises Apple fans’ buying desire successfully. Despite

this

marketing strategy having great benefits on profits, it may reinforce the trend of over-consumerism and leads to negative results in our society. In recent years, many have witnessed the rising trend of promoting

goods

as a brand new one.

Although

this

campaign is good for raising the

price

and triggering the buying desire, its negative influence might deprive some groups of people’s choice and arise more problems due to over-consumerism.

Submitted by arielshen14 on Tue Dec 28 2021

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

Summary
Restatement of thesis
Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

In conclusion
To conclude
To summarize
Finally
In a nutshell
In general

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5Linking words
meeting the goal of 7 or more
3Word repetition
meeting the goal of 3 or fewer
2Grammar mistakes
 

4 paragraphs

313 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 4.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 7.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

What to do next:

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Include an introduction and conclusion

In many countries legal driving age is 18 years old. Some people believe it is the right age to learn how to drive a car, whereas others say that the minimum age should be 25. Discuss both views and give your opinion.

When choosing a job, the salary is the most important consideration. To what extent do you agree or disagree? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

In many countries, the rate of crime is increasing. What do you think are the main causes of crime? How can we deal with this?

University students are increasingly studying abroad as part of their studies. Do the advantages of studying abroad outweigh the disadvantages?

Some people feel that manufacturers and supermarkets have the responsibility to reduce the amount of packaging of goods. Others argue that customers should avoid buying goods with a lot of packaging. Discuss both views and give your opinion.