In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In
this
day and age, many companies focus on promoting their
goods
that are new in their marketing. The major factors contributing to
this
are that emphasising the product as a brand new one can often raise the
price
and buying desires.
This
essay will discuss the detailed reason behind
this
and why I consider
this
might be detrimental to our society. Many would agree that
products
that have new functions can be usually sold for a better
price
.
Therefore
, businesses make a great effort to show the new points of their
goods
in order to obtain more profits. In the cosmetic industry, it is very common to see that advertisements emphasize the
products
have a new
color
Change the spelling
colour
show examples
or different design so that they can raise the
price
.
However
,
this
may bring negative effects since it pushes people to spend more money on the same things and those who have lower incomes are less likely to buy the
products
with better quality. There is no denying that humans are often fascinated by new things like clothes,
jewelry
Change the spelling
jewellery
show examples
, and electrical devices.
Goods
that have new functions are usually the top choices for many populace.
Thus
, it is believed that promoting
products
that are new is the best selling point for many companies. Take Apple as an example, every conference for selling the new Apple things focuses on describing the new functions of their devices and it arises Apple fans’ buying desire successfully. Despite
this
marketing strategy having great benefits on profits, it may reinforce the trend of over-consumerism and leads to negative results in our society. In recent years, many have witnessed the rising trend of promoting
goods
as a brand new one.
Although
this
campaign is good for raising the
price
and triggering the buying desire, its negative influence might deprive some groups of people’s choice and arise more problems due to over-consumerism.
Submitted by arielshen14 on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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