Puffery in advertising has both advantages and disadvantages. Discuss both view and give your opinion

Since the sixteenth century, “

puffery

” - meaning “let the buyer beware'', has been used, acknowledged by many people and proved to be strikingly beneficial for salesmen in promoting their works.

Nevertheless

, some critics believed that

this

technique may have some profound drawbacks that can negatively impact both the sellers and the

consumers

. From my standpoint, I give credence to both statements about

puffery

. In advertising,

puffery

is a frequently used technique to raise

perception

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the perception

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of products and to generate ameliorated sales. Some

companies

, restaurants, brands,etc use these subjective opinions and exaggerations to promote their products and create competitive advantages for themselves; various kinds of general claims are made, with no specific information to prove their accuracy.

For example

, statements

such

as “ Our traditional Mille-feuille is the most loved '' tricked the passers into thinking that the owner’s baking skill is spectacular and the keeper won’t have to produce evidence or backed up numbers

,

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apply

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since

that is

a general claim and it is impossible to prove the accuracy. As well, these statements are sometimes so exaggerated that most

consumers

will find

it

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them

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hysterically interesting.

Hence

,

puffery

is considered to

also

add

the

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apply

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entertainment value

into

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to

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advertising, especially in television commercials.

Nonetheless

, there are a few strikingly significant drawbacks when it comes to using

this

technique in promoting. In essence, some individuals are afraid of

puffery

due to the fact that there are not many characteristics between acceptable

puffery

and illegal false advertising.

Puffery

is mostly used to add divertisment merits while deceitful promoting misled the

consumers

and

creating

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created

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unfair competition between

companies

.

Secondly

, objective divulgences

such

as “cheapest”, “safest” should be used terrifically carefully and backed up with believable proofs, as these declarations can directly affect their competitors and consumer rights organisations often run tests to compare products

such

as dishwashers or washing machines.

Companies

involved in insurance, finance,property, credit cards and other alternatives are

also

investigated by them and legal actions could be taken against the

companies

who go over the limit; they can

also

face lawsuits and in some situations, go bankrupt. All things considered,

puffery

has been used for many great things

such

as increased sales, adding entertainment values;

however

, false advertising

sometimes

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is sometimes

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disguised as

puffery

, leading to unfair

competitions

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competition

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, misrepresentation and detached assertions,

Therefore

,

consumers

should carefully consider before making purchasing decisions as commercials have been widely spread recently