Puffery in advertising has both advantages and disadvantages. Discuss both view and give your opinion

Since the sixteenth century, “

puffery

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” - meaning “let the buyer beware'', has been used, acknowledged by many people and proved to be strikingly beneficial for salesmen in promoting their works.

Nevertheless

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, some critics believed that

this

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technique may have some profound drawbacks that can negatively impact both the sellers and the

consumers

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. From my standpoint, I give credence to both statements about

puffery

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. In advertising,

puffery

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is a frequently used technique to raise

perception

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the perception

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of products and to generate ameliorated sales. Some

companies

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, restaurants, brands,etc use these subjective opinions and exaggerations to promote their products and create competitive advantages for themselves; various kinds of general claims are made, with no specific information to prove their accuracy.

For example

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, statements

such

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as “ Our traditional Mille-feuille is the most loved '' tricked the passers into thinking that the owner’s baking skill is spectacular and the keeper won’t have to produce evidence or backed up numbers

,

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apply

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since

that is

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a general claim and it is impossible to prove the accuracy. As well, these statements are sometimes so exaggerated that most

consumers

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will find

it

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them

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hysterically interesting.

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,

puffery

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is considered to

also

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add

the

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apply

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entertainment value

into

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to

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advertising, especially in television commercials.

Nonetheless

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, there are a few strikingly significant drawbacks when it comes to using

this

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technique in promoting. In essence, some individuals are afraid of

puffery

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due to the fact that there are not many characteristics between acceptable

puffery

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and illegal false advertising.

Puffery

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is mostly used to add divertisment merits while deceitful promoting misled the

consumers

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and

creating

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created

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unfair competition between

companies

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.

Secondly

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, objective divulgences

such

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as “cheapest”, “safest” should be used terrifically carefully and backed up with believable proofs, as these declarations can directly affect their competitors and consumer rights organisations often run tests to compare products

such

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as dishwashers or washing machines.

Companies

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involved in insurance, finance,property, credit cards and other alternatives are

also

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investigated by them and legal actions could be taken against the

companies

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who go over the limit; they can

also

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face lawsuits and in some situations, go bankrupt. All things considered,

puffery

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has been used for many great things

such

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as increased sales, adding entertainment values;

however

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, false advertising

sometimes

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is sometimes

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disguised as

puffery

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, leading to unfair

competitions

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competition

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, misrepresentation and detached assertions,

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,

consumers

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should carefully consider before making purchasing decisions as commercials have been widely spread recently