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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?-

#businesses #emphasise #products #development
It is widely known that the companies’ tendency to highlight new
products
 in their
advertisement
 is a common phenomenon . Some people believe that it brings about adverse developments.
However
, in my opinion, a positive development outweighs the negative one in that advertisements emphasizing the novelty of their
products
 would maximize profits for companies. I would describe why corporates focus the novelty in advertising and the merits of the trend. On the one hand, the companies’ tendency to highlight new
products
 in the marketing strategy can make it possible for the market to be more activated by encouraging customers to buy new things rather than to use old things.
Although
 there are other factors contributing to stimulating needs, nothing is the more fundamental factor than boosting commercial
advertisement
. According to Prof. Park, one of the most distinguished professors in Seoul University, customers were affected by the
advertisement
 highlighting a company’s new product and
also
 the high level of demand is linked to the virtuous cycle of the market. It shows how the
advertisement
 of emphasizing new
products
 by the
businesses
 affects the cycle of the market in a positive way.
Hence
, it goes without saying that highlighting new
products
 in the marketing strategy results in positive development.
On the other hand
, when it comes to the reason why the
businesses
 tend to advertise their new
products
, the
businesses
 can make it possible for the technology to be developed. Other than that, It can make companies maximise sales profit by a creative marketing scheme. Let’s take ‘Samsung Electronics’ and ‘Apple’, a company selling smartphones as an example. Both
businesses
 are famous for advertising and selling new smartphones every season. With advertising their latest
products
, they have experienced high consumer demand for
products
.
Furthermore
, The corporate can allocate earning from increased sales profit into R&D, which engenders the growth of state-of-the-art technical skills. As we can see in the example, achieving more developed skills in technology can play a significant role and leads
businesses
 to highlight new
products
 in the marketing strategy. In conclusion, the
businesses
’ tendency to highlight new
products
 in the
advertisement
 can be considered a positive development.
Thus
, the attainment of more developed skills can cause companies to keep marketing in the same way.
Submitted by shoep11 on

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  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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