in their advertising, businesses nowadays usually emphasise that their products are new in some way. why is this ? do you think it is a positive or negative development ?

business

is about the

product

. in order to persuade the market, businesses tend to announce that their

product

is more updated in a way. in

this

essay, I will elaborate on what is behind

this

strategy and why I see

this

strategy as good for

business

. people always seek something new in their decision-making process before buying a

product

.

therefore

, they want differences from their previous

product

where they already bought.

for instance

, when I want to buy my new iPhone, I always look for new features and innovations that the

product

offers on the market. so, it is very understandable why

business

nowadays usually convinces us that the latest products are new in some way. the demand of the customer who always craving for something new

,

Remove the comma

apply

show examples

nevertheless

will automatically encourage businesses to be creative and innovative in order to fulfil the customer expectation.

furthermore

, new features or another new aspect in the

product

lead to offers benefit.

subsequently

, the benefit will attract customers to buy products. to illustrate, when iPhone announce the newest iPad which have the latest processor, people think the iPad is very useful to replace their heavy laptop. the innovation which advertises well, have been succeeded create incredible selling.

however

,

this

fact is a positive impact on how a

business

needs to emphasize that their

product

are new.

finally

, I believed the

business

strategy where advertising their products are new in some way is a good thing in order to make that

business

sustain. because they tend to be creative and innovative to give their consumer a benefit and fulfil the market expectation.