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Writing Samples
Band 8

in their advertising, businesses nowadays usually emphasise that their products are new in some way. why is this ? do you think it is a positive or negative development ?

#businesses #emphasise #products #development
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business
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 is about the
product
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. in order to persuade the market, businesses tend to announce that their
product
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 is more updated in a way. in
this
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 essay, I will elaborate on what is behind
this
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 strategy and why I see
this
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 strategy as good for
business
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. people always seek something new in their decision-making process before buying a
product
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.
therefore
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, they want differences from their previous
product
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 where they already bought.
for instance
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, when I want to buy my new iPhone, I always look for new features and innovations that the
product
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 offers on the market. so, it is very understandable why
business
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 nowadays usually convinces us that the latest products are new in some way. the demand of the customer who always craving for something new
,
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apply
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nevertheless
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 will automatically encourage businesses to be creative and innovative in order to fulfil the customer expectation.
furthermore
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, new features or another new aspect in the
product
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 lead to offers benefit.
subsequently
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, the benefit will attract customers to buy products. to illustrate, when iPhone announce the newest iPad which have the latest processor, people think the iPad is very useful to replace their heavy laptop. the innovation which advertises well, have been succeeded create incredible selling.
however
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,
this
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 fact is a positive impact on how a
business
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 needs to emphasize that their
product
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 are new.
finally
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, I believed the
business
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 strategy where advertising their products are new in some way is a good thing in order to make that
business
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 sustain. because they tend to be creative and innovative to give their consumer a benefit and fulfil the market expectation.
Submitted by serlyayus on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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