in their advertising, businesses nowadays usually emphasise that their products are new in some way. why is this ? do you think it is a positive or negative development ?

business
is about the
product
. in order to persuade the market, businesses tend to announce that their
product
is more updated in a way. in
this
essay, I will elaborate on what is behind
this
strategy and why I see
this
strategy as good for
business
. people always seek something new in their decision-making process before buying a
product
.
therefore
, they want differences from their previous
product
where they already bought.
for instance
, when I want to buy my new iPhone, I always look for new features and innovations that the
product
offers on the market. so, it is very understandable why
business
nowadays usually convinces us that the latest products are new in some way. the demand of the customer who always craving for something new
,
Remove the comma
apply
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nevertheless
will automatically encourage businesses to be creative and innovative in order to fulfil the customer expectation.
furthermore
, new features or another new aspect in the
product
lead to offers benefit.
subsequently
, the benefit will attract customers to buy products. to illustrate, when iPhone announce the newest iPad which have the latest processor, people think the iPad is very useful to replace their heavy laptop. the innovation which advertises well, have been succeeded create incredible selling.
however
,
this
fact is a positive impact on how a
business
needs to emphasize that their
product
are new.
finally
, I believed the
business
strategy where advertising their products are new in some way is a good thing in order to make that
business
sustain. because they tend to be creative and innovative to give their consumer a benefit and fulfil the market expectation.
Submitted by serlyayus on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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