Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.

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These days, above-average sales of famous consumptions
goods
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in which they are sold, reflect the capacity of advertising and not the actual requirement of the society. I believe that advertisement plays an important role in
people
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's life due to the modern world,
however
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, there are still some popular
consumer
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goods
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without advertising efforts. On the one hand,
as a result
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of the expansion of communication technology, advertising increased exponentially.
Moreover
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,
people
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buy products based on the information that they gather from an advert and overlook the usefulness of the product. Due to
this
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trend, companies are selling more and more.
For instance
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, it is interesting to know that, they sell 1.7 billion bottles of coca-cola every day.
Furthermore
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, before the theory of marketing was not developed well,
people
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used to buy the products as it is a daily requirement and nobody needed to drive the
people
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into buying it.
On the other hand
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,
consumer
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demand has
such
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an impact on us collectively.
For example
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, cigarettes have high
consumer
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demand even though, it has a bad effect on society its
consumer
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demand is so high that even without very less or no advertisement at all cigarettes sells above the average regardless. In conclusion, it can be seen that
people
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are, primarily, driven by an advertisement which results in increased sales of
consumer
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goods
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because of information gathered directly from the advert. While still, a few consumption
goods
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do not rely on any sort of advertising.
Submitted by aymankhalaily on

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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