In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Business owners claim that their
products
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are advanced through various commercials.
This
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essay will try to elaborate on the reasons behind
this
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approach and share my positive opinions on the topic.
To begin
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with, competition amongst companies has been increasing significantly. Every organization aims to be top of mind in their respective fields.
Therefore
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, they claim to produce innovative and advanced inventions via advertising as it’s a powerful way to encourage many customers. A great commercial will not only boost sales for once, but it will
also
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create a lifelong brand image for the advertised company.
For instance
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, Apple
initially
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only launched computer series which were promoted through TV commercials, billboards, and newspapers. As the ads were victorious, they created other inventions.
Finally
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, people would prefer to purchase electrical devices from Apple than other brands.
Furthermore
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, I believe that
this
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approach outweighs the positive outcome.
Firstly
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, it develops the creativity of the marketers. They will brainstorm to deliver creative ideas to launch the
products
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which required good teamwork.
Secondly
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, a successful advertisement will not only boost the sales, but it will
also
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capture loyal customers who are willing to purchase other
products
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. Due to the strong brand image, Apple. Inc releases new
products
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every year which always leads to high demand. Manufacturing new
products
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require manpower,
hence
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many people will get hired.
This
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will
also
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help to enhance the overall economy as well. To sum up, a great advertisement has led businesses to become popular, resulting in attracting new buyers and creating new employment. Apart from that, it creates creative players for marketing their new
products
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.
Submitted by ayurizeki on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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