Some people say that advertising is extremely successful at persuading us to buy things. Other people think advertising is so common that we no longer pay attention to it. Discuss Both views and give your opinion.

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Nowadays, advertising is considered a large business with millions of dollars of financial turnover and thousands of workforce.
People
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's opinions differ as to whether customers become considerably convinced to buy products by being exposed to
advertisements
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or it has been so overwhelming that
people
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do not watch them at all. I support the
people
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who believe that
advertisements
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are no more attractive to individuals. There are several reasons why some
people
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reckon that
advertisements
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are still effective. As mentioned above,
this
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industry employs numerous
people
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and accounts for a huge turnover which does not seem justifiable if it does not have a positive outcome.
Moreover
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, plenty of large corporations
invest
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invests
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titanic amounts of money in their advertisement campaigns which means that they find it beneficial.
For example
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, Korean companies
such
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as Samsung and Hyundai assign a big proportion of their income to advertising budgets. By considering their obvious success in sales, it turns out that their attitude toward advertising is true. In spite of the above arguments, I advocate the
people
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who believe that
advertisements
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have lost their influence. Every day we watch TV programs, read newspapers and magazines and surf the internet which are all full of different kinds of
advertisements
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.
This
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enormous load of
advertisements
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seems annoying to most
people
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, and
as a result
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, they do not pay any attention to them.
Moreover
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, some kinds of advertising,
such
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as website popups and unwanted text messages apply a negative effect on potential buyers by distracting them and are likely to damage the brands’ image. To conclude,
although
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some companies use the
advertisements
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in a productive way, I agree that generally they have become too often and could even reduce the sales rates for some producers. It is better to use
this
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powerful tool in a more planned method to ensure potential customers' satisfaction.
Submitted by Serhii Baraniuk on

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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