Some people say that advertising is extremely successful at persuading us to buy things. Other people think advertising is so common that we no longer pay attention to it. Discuss Both views and give your opinion.

Nowadays, advertising is considered a large business with millions of dollars of financial turnover and thousands of workforce.
People
's opinions differ as to whether customers become considerably convinced to buy products by being exposed to
advertisements
or it has been so overwhelming that
people
do not watch them at all. I support the
people
who believe that
advertisements
are no more attractive to individuals. There are several reasons why some
people
reckon that
advertisements
are still effective. As mentioned above,
this
industry employs numerous
people
and accounts for a huge turnover which does not seem justifiable if it does not have a positive outcome.
Moreover
, plenty of large corporations
invest
Change the verb form
invests
show examples
titanic amounts of money in their advertisement campaigns which means that they find it beneficial.
For example
, Korean companies
such
as Samsung and Hyundai assign a big proportion of their income to advertising budgets. By considering their obvious success in sales, it turns out that their attitude toward advertising is true. In spite of the above arguments, I advocate the
people
who believe that
advertisements
have lost their influence. Every day we watch TV programs, read newspapers and magazines and surf the internet which are all full of different kinds of
advertisements
.
This
enormous load of
advertisements
seems annoying to most
people
, and
as a result
, they do not pay any attention to them.
Moreover
, some kinds of advertising,
such
as website popups and unwanted text messages apply a negative effect on potential buyers by distracting them and are likely to damage the brands’ image. To conclude,
although
some companies use the
advertisements
in a productive way, I agree that generally they have become too often and could even reduce the sales rates for some producers. It is better to use
this
powerful tool in a more planned method to ensure potential customers' satisfaction.
Submitted by Serhii Baraniuk on

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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