In their advertising, business nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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In the world of business today, it is believed that a company can only sell a
product
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after good advertising.
However
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, is it really so that each advertised item is unique in a way? Personally, I believe
this
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is true and contributes positively. In
this
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essay, I will explain why manufacturing companies take
this
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stance as well as why I believe
this
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is
such
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a good development and make some conclusions. I will
first
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talk about the reasons why many products are said to be new. Primarily,
this
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is because of the new additions that are made to a particular
product
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as opposed to its older version. To put
this
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in perspective, each item manufactured and advertised is
further
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scrutinised to assess for more room for improvement and how it can help people in more ways than did the previous one. Take,
for example
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, the new Delo phone which now has a provision for google maps that helps individuals locate places with ease ,unlike its previous version.
This
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in itself makes the phone new to the masses just as it is advertised. I strongly believe
this
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is a great benefit due to the following reason. The new improvements that are made to a
product
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help to lessen the burden of having a person do the work physically.
For instance
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,
instead
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of having to travel to a particular location in order to hold a meeting, the provision of a zoom application makes it possible to hold a meeting virtually.
Although
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it might be seen to be a minor addition to a device, it serves one from a great deal of travelling inconveniences. In conclusion, businesses nowadays add new features to an item to make it new and advertise it as
such
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and
this
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is why I believe
this
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is positive because it makes life easy for everyone. The new improvements are always as advertised and well explained so that people can buy the
product
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.
Submitted by rawlingskatongo89 on

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Topic Vocabulary:
  • novelty
  • excitement
  • latest trends
  • improvements
  • advancements
  • differentiating
  • competitors
  • innovation
  • progress
  • attracting attention
  • generating curiosity
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