in their adversising, bussineses nowadays usually emphasise that their products are new in some way. why is this? do you think it is a positive or negative development?

‏Recently, companies insist on introducing their own products and services as it is totally new. Bearing facts in mind a controversial question that might arise is whether it is positive or not. I fundamentally disagree with the notion of too much persistence in advertising.

This

will be supported by legitimate reasons in

this

essay.

Firstly

, there is a wildly held view that every kind of advertising, through commercial news, newspaper or magazine or a pinned one on websites, should represent the new but the real features.

In other words

, honestly is the best policy.

Otherwise

, not

also

companies don’t attract new people but they lose their loyal customers and defame themselves. As Gublo, a glue company pointed out a new capability to glue hard plastics together for the

first

time in

this

industry. But

then

after, the customers complained against it. Gullo lost its credibility.

However

, emphasizing new characteristics of a product in ads could be counted as a positive development for producers.

This

is due to the marketing strategy to allure more customers.

Consequently

, the company would have made a noticeable profit in a short time.

For example

,

last

year WhatsApp application announced that it was the

first

app with a Video Calling feature, surprisingly, 90% of social media users installed it in a glimpse. In conclusion, numerous companies are willing to show the new feature of their commodities in order to attract as much as possible. I believe that

this

is a negative development when it arose from dishonestly and lying to communities.