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Writing Samples
Band 7

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
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A large number of current
companies
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 claim that their
products
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 are new in some ways in ads. Personally, the main reason for
this
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 phenomenon is in order to persuade customers to buy their new goods and these provide far more positive development than negative outcomes. To start with, Attracting customers by advertising that they are the newest
products
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 is one of the effective approaches called persuasive advertising techniques.
As a result
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, most consumers are interested in the latest
products
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 and tend to purchase their goods.
For instance
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, The latest product of Apple
companies
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 is called the Apple Watch, which is shown in many ads as It is the newest innovation with significant features and outstanding design that provide convenient lifestyles, successfully gaining attention from customers.
Hence
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, advertising saying that there are the newest
products
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 provides many benefits to
companies
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such
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 as generating a large number of profits leads the
companies
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 to invest in development on other future
products
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, which can increase a person's quality of life and live better, and
also
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 useful for some individuals who are interested in new innovations.
However
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, there are some negative outcomes that affect elderly people who commonly struggle with upcoming technology and
also
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 affect traditional
products
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 as almost new current stuff in advertisements gain attention from most consumers. In conclusion, persuading consumers in proper ways by these methods provides a large number of advantages to
companies
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 and some individuals whereas It can offend some people who are not interested in their stuff or struggle with new technological goods.
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To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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