Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

Nowadays, many companies choose to extend their budget on
products
advertising due to the positive effect on the
advertisement
. I hold the view that advertising plays an important role in boosting sales, but
this
phenomenon
also
indicates the demand of the society is increasing.
To begin
with,
advertisement
is a fresh method in product-selling during the past decades. It could appeal to
customers
to know about and even buy the
products
in the company in various forms,
such
as voice and images.
For example
, some companies will choose to invite famous singers to write songs for their
products
or use well-known melodies in their advertisements to attract
customers
.
Besides
, the
advertisement
can be spread by plenty of media, like the Internet and traditional media. It could give the information of the
products
to the public from all over the world, which is
also
an approach boost the sales of the
products
However
,
although
advertisement
spreads the
products
’ information to the public, those
advertisement
is not the only reason for
customers
to buy the
products
. The real and practical use of the
products
should
also
be taken into account.
For instance
, a refrigerator might not be suitable for people who live in a cold country.
In addition
, the economic status of the society is
also
a vital factor for the company targets. In conclusion, advertisements have played an important role in
a
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modern commercial society, but
advertisement
is not the only reason for increasing sales. The real needs of the
customers
also
need to be considered.
Submitted by wyt1234166 on

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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