In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In modern times, companies are persuading individuals that they are selling new
goods
in the advertisement for the brand due to the competition between
businesses
,
besides
, depending on new
items
to appeal to more customer eyes on a specific brand to increase their sales. I believe that
this
improvement has an advantageous impact on the quality of
items
.
Businesses
are publishing that their products are new for two main reasons:
To begin
with, most companies are competitive
therefore
, they must be up-to-date to follow up with other
businesses
and to keep their brand in the market. The
second
reason for
this
phenomenon is to attract more buyers to increase the company income by advertising for new products. In my point of view, competitive companies will do their best to upgrade their
goods
which will benefit
customers
because of the high-quality
items
they will find in the market.
For example
, nowadays, Apple Company is publishing a new phone with extra features annually. Not only Apple but
also
Samsung company is improving their phones to compete with similar
businesses
such
as Apple,
also
to provide luxury
items
to individuals,
as a result
,
customers
will get to buy only good quality, useful and long-term
goods
which I find really beneficial for
customers
so they will have more and more advance
items
that are worthy to buy. To conclude, attracting
customers
and competing with other brands are the reasons behind commercializing for their new
goods
such
they claim. AS a consequence, brands will provide high-quality
items
to win the competition.
Submitted by ghalia.alansarii on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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