In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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It is undeniable that many corporations publicize their
products
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as newly developed in some manners. Boosting up their
product
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sales and beating their competitors are the reasons why some businesses advertise in that way. I believe that
this
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advertising method has lots of positive effects in terms of technological progress and stimulating healthier
competition
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in a certain
market
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.
First
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of all, in order to increase their sales, many producers advertise their
product
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as the new one.
That is
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because most customers tend to buy a breakthrough
product
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that has new features.
Thus
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, if some companies promote their new
products
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, more customers will come to their shops and order their
products
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. Another reason is that many producers want to beat up their competitors.
For instance
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, Samsung always releases and advertises their new gadgets every year for winning their
competition
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with Apple. In my point of view,
this
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particular method has many positive impacts,
such
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as encouraging technology innovation. People nowadays consider buying a
product
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based on its pioneering feature.
Therefore
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, many companies race with each other to invent new things and implant them in their
products
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, and they expect it will be accepted on the
market
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.
Furthermore
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, promoting healthier
competition
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is
also
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a positive effect of advertising new
products
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. For advertising new
products
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, they must develop new stuff so that many customers would love to buy it.
As a result
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, many companies have a myriad of innovations to not lose their
market
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.
This
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business behaviour will assure that not a single company will conquer its
product
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market
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. In conclusion, marketing a
product
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as a new one in the
market
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is done by many corporations because they want to increase their sales figures and win the
competition
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with others.
This
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method has benefits,
such
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as promoting innovation and healthier
competition
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.
Submitted by miarosmia8 on

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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