In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

It is undeniable that many corporations publicize their
products
as newly developed in some manners. Boosting up their
product
sales and beating their competitors are the reasons why some businesses advertise in that way. I believe that
this
advertising method has lots of positive effects in terms of technological progress and stimulating healthier
competition
in a certain
market
.
First
of all, in order to increase their sales, many producers advertise their
product
as the new one.
That is
because most customers tend to buy a breakthrough
product
that has new features.
Thus
, if some companies promote their new
products
, more customers will come to their shops and order their
products
. Another reason is that many producers want to beat up their competitors.
For instance
, Samsung always releases and advertises their new gadgets every year for winning their
competition
with Apple. In my point of view,
this
particular method has many positive impacts,
such
as encouraging technology innovation. People nowadays consider buying a
product
based on its pioneering feature.
Therefore
, many companies race with each other to invent new things and implant them in their
products
, and they expect it will be accepted on the
market
.
Furthermore
, promoting healthier
competition
is
also
a positive effect of advertising new
products
. For advertising new
products
, they must develop new stuff so that many customers would love to buy it.
As a result
, many companies have a myriad of innovations to not lose their
market
.
This
business behaviour will assure that not a single company will conquer its
product
market
. In conclusion, marketing a
product
as a new one in the
market
is done by many corporations because they want to increase their sales figures and win the
competition
with others.
This
method has benefits,
such
as promoting innovation and healthier
competition
.
Submitted by miarosmia8 on

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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