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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

#businesses #emphasise #products #development
Many companies promote their new
products
 by the means of advertising these days. There are a number of reasons contributing to
this
 phenomenon. In my opinion, it will have positive effects on development in
this
 way. Emphasizing their new
products
 through intensive
advertisements
 on TV or billboards can raise people’s attention and arouse their interest in shopping, which can improve their life quality. With the intrinsic curiosity about new
products
, those who want to catch up with the trend would like to try out them. In that case, more consumption can push forward the national economy and lead to better economic development.
For instance
, Apple company tends to focus on their phone's novel functions every time they propose a new version. Had iPhone not emphasized its novelty in the
advertisements
, it would never dominate the global smartphone market.
On the other hand
, through new product
advertisements
, different companies will strive to earn a position in the market and distinguish them from their rivals. It can promote the competition in
products
 newly designed. In that way, creativity will be advocated in all the companies for they all compete to be the
first
 to launch new ones. Take Coke Cola as an example, it competed with Pepsi fiercely in the past, resulting in more tasty
products
 being pushed out. The spirit of creativity will
also
 be popular throughout the country, which can promote innovation and invention in all areas. It's obvious that if enterprises choose to use
advertisements
 to emphasize their new
products
, it will be a wise choice because
this
 can do good not only to the individual
,
Remove the comma
apply
show examples
 but
also
 to the nations and themselves.
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    • Sentence 3 - Thesis
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
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    • Sentence 2 - Example
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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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