In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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In recent years, many advertising companies have focused on promoting the uniqueness and novelty of their
products
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to persuade people to buy them. I believe these
advertisements
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have a negative impact on society as they encourage overconsumption, which ultimately harms the environment. On the one hand,
advertisements
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often convince individuals to purchase
products
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by highlighting their innovative and exclusive features.
This
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strategy is primarily aimed at increasing sales.
For instance
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, Huda Beauty launches a new product every year, and around 80% of women are significantly influenced by their campaigns.
However
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, over time, many consumers realize that these
products
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are no different from others already available in the market. Despite
this
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, advertising agencies invest significant time and effort into crafting persuasive marketing strategies to boost profits. The more
advertisements
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focus on promoting novelty, the more consumers are likely to make purchases impulsively, often without real necessity.
On the other hand
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, the constant promotion of new
products
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through advertising fosters consumerism, which has severe environmental consequences. Consumerism contributes to issues
such
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as pollution and climate change.
For example
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, the excessive waste generated by discarded
products
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poses a significant threat to animal habitats, particularly marine life.
Furthermore
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, manufacturing processes associated with producing new goods often exacerbate environmental damage, including greenhouse gas emissions.
Therefore
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,
while
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advertisements
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may drive economic growth, they
also
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play a significant role in worsening environmental crises. Raising awareness about the negative impact of consumerism is essential to mitigate these effects. In conclusion, businesses today rely heavily on promoting innovative ideas to attract customers and boost sales.
However
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, I argue that
this
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trend has detrimental effects on society and the environment, as it promotes overconsumption, leading to pollution and an increased risk of climate change.
Submitted by ghazl.1998g on

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coherence cohesion
Try to enhance the connection between paragraphs and ideas, potentially by using more linking words or phrases to make the transitions smoother.
task achievement
Consider providing a more thorough example in the first body paragraph to strengthen the point about businesses promoting new products.
task achievement
The essay effectively addresses the task by discussing both reasons for the trend and personal viewpoint on its impact.
coherence cohesion
The structure is clear with a distinct introduction and conclusion that encapsulate the main ideas effectively.

Use a variety of complex and simple sentences

You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.

‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.

Examples:

I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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