In their advertising, bussinesse nowadays usually emphasis that their products are new in some way. Why is that? Do you think it is a possitive or negative development?

In our modern society,

usually

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,usually

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all products are introduced as something new in their advertising while they are not that much distinctive from the previous ones. Absolutely

this

is a commercial tip that companies apply to grab customers' attention and maximise their own sales. I am personally, not one of

this

strategy's proponents. It is not a secret that human being is interested in brand new items and always has been seeking modernity and advancement to provide a better answer to their requirements and desires. Even if you take a look at a conservative group, the Taliban

for instance

you can realise that they are enthusiastic to attain new guns and other advanced military instruments.

Therefore

being totally new is a clam based on people's ambitions. Having a more accurate look at

this

claim will reveal its drawbacks. After being motivated by a misleading advertisement, some customers will be tempted to purchase the so-called new item.

however

, soon they will find that there are no meaningful differences between purchased goods and the previous ones.

This

not only would cause a sense of frustration, but

also

could bring disappointment to consumers.

Moreover

, when the vast majority of the population have shared experiences in

this

way, it might cause

the

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collective disorder. To sum up, tempting ads that are not based on telling the truth, in my ,opinion are a kind of misuse of human demands and have more negative consequences. Their only positive aspect might be raising companies profit.

Therefore

, because of their disadvantages, I can not consider them as a positive development in marketing or any other field.