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Band 8

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive development or negative development?

#businesses #emphasise #products #development
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Why is
this
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? Do you think it is a positive development or negative development? Nowadays many companies use marketing to try to sell their
products
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 like new ones for different reasons either with positive or negative impacts on the
people
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. In my opinion, I believe
this
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 type of announcement could have a negative impact that will be discussed.
Firstly
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, It can be seen a lot of
people
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 want to keep updated with cutting edge technology with a negative impact on society and I agree.
For instance
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, every year Apple in their publicity
show
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 that the new iPhone have new features and
this
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 encourages society to have new spending as a priority ,especially on youths.
In addition
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, the population increase the desire for material things.
Nevertheless
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, other
people
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 as economists think that could benefit the local and global economy without giving importance to the population.
Secondly
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, there are those who feel that selling
products
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 like new are a deception.
For example
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, brands like Coca-Cola change the appearance of their
products
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 but the
products
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 always are the same.
Moreover
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,
people
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 feel tired of
this
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 type of company because they
show
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 in different types of advertisement the same, with a negative impact on the mind of
people
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 who watch that.
Although
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 there are some who think that business is better when is different and creative selling
products
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 like new than if they
show
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 the same advertisement. In conclusion, marketing could influence in different ways the
people
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 who watch that, either negatively or positively. I agree with those who believe when brands
show
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products
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 like new have a negative effect on society.
Submitted by roberto.carrascopizarro on

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Your opinion

Don’t put your opinion unless you are asked to give it.

If the question asks what you think, you MUST give your opinion to get a good score.

Don’t leave your opinion until the conclusion.

Here are examples of instructions that require you to give your opinion:

...do you agree or disagree?...do you think...?...your opinion...?

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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