In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive development or negative development?

Why is
this
? Do you think it is a positive development or negative development? Nowadays many companies use marketing to try to sell their
products
like new ones for different reasons either with positive or negative impacts on the
people
. In my opinion, I believe
this
type of announcement could have a negative impact that will be discussed.
Firstly
, It can be seen a lot of
people
want to keep updated with cutting edge technology with a negative impact on society and I agree.
For instance
, every year Apple in their publicity
show
that the new iPhone have new features and
this
encourages society to have new spending as a priority ,especially on youths.
In addition
, the population increase the desire for material things.
Nevertheless
, other
people
as economists think that could benefit the local and global economy without giving importance to the population.
Secondly
, there are those who feel that selling
products
like new are a deception.
For example
, brands like Coca-Cola change the appearance of their
products
but the
products
always are the same.
Moreover
,
people
feel tired of
this
type of company because they
show
in different types of advertisement the same, with a negative impact on the mind of
people
who watch that.
Although
there are some who think that business is better when is different and creative selling
products
like new than if they
show
the same advertisement. In conclusion, marketing could influence in different ways the
people
who watch that, either negatively or positively. I agree with those who believe when brands
show
products
like new have a negative effect on society.
Submitted by roberto.carrascopizarro on

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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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