In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

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In today’s world, companies often put much emphasis on the breakthrough

features

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of their

products

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in advertisements. There are several reasons why businesses are doing so. Personally, I think

this

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might be a negative development. One of the reasons that companies like to highlight the new

features

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is to attract more customers. With the advancement of technology, there are so many

products

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available on the market. The best way to compete with what is already available on the market would be to come out with something that nobody has seen before.

In addition

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, by advertising on the breakthrough technology involved in their new

products

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, the manufacturer may be considered as the industry leader and

thus

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attract more investment to fund their R&D activities. In my opinion, the emphasis on the new

features

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in advertisements might mislead the public when making decisions. Some of the new designs do not necessarily improve the quality of the product itself, but rather purely to catch the public’s eye.

For example

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, one of the Ramen shops in Japan added a new item into their menu, where an ice cream cone is placed inside a bowl of hot spicy ramen. The original post went viral and many people went to the shop to try

this

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new creation, but after trying, most eaters did not find the ramen tasty at all. In conclusion, more and more businesses are trying to incorporate new

features

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into their

products

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in order to attract customers and boost sales.

This

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could lead to unnecessary changes to the existing

products

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and

hence

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I do not see it as a positive development.

Submitted by poodydoodoo on Tue Mar 22 2022

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

firstly
secondly
thirdly
in additional
moreover
also
for example
for instance
therefore
however
although
even though
despite

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5
Linking words
meeting the goal of 7 or more
2
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

268 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Use cohesive linking words accurately and appropriately

Vehicles using alternative fuel have been available since the past few years, yet they are not common on the roads. What are the reasons for this? How can people be encouraged to use these vehicles?

Big salary is much more important than job satisfaction. Do you agree or disagree? Provide relevant examples if necessary.

In many countries, plastic containers have become more common than ever and are used by many food and drink companies. Do you think the advantages outweigh the disadvantages?

Some people think that schools should invest more money in technology, such as more computers, while others think more money should be spent on teachers. Discuss both views and give your opinion

You are organising a party and want to invite an old friend who lives in another town. Write a letter to your friend. In your letter -explain why you are organising a party - give directions to the venue - suggest a place for your friend to stay while they are in town