In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

These days, many businesses convince their
customers
to purchase their product by claiming that they are new in some means in their advertisement. It is mainly because
this
messaging could attract
customers
and convert potential
customers
into paying
customers
.
However
, I think
this
phenomenon should be seen as a positive development since people could be able to use the new
innovation
all the time. Advertising the novelty and difference to make brands and goods look to stand out is one of the best marketing strategies since just the word new would attract consumer attention.
Additionally
, there are many similar
products
in the market.
Therefore
, saying that our product is different and have some new innovations could receive more recognition from the customer.
For example
, there are various smartphone brands all over the world if the function
such
as the operating system and camera is unique, it would easily attract
customers
. By keeping
products
fresh all the time, consumers would be able to use contemporary goods.
For example
, in the present, technology plays an increasingly important role.
Hence
, many producers bring technology to their
products
such
as making driverless cars in some car companies. The presence of new innovations increases the competition in the market.
Consequently
, It would motivate producers to produce more
quality
products
.
Moreover
, manufacturers would try to produce more
innovation
to meet the needs of
customers
.
Therefore
, it would be various benefits for consumers since they would have several
quality
bands to choose what fits them. To conclude, advertising the novelty is the marketing strategy in order to attract consumer attention.
In addition
, It would motivate producers to produce more
quality
products
and produce more
innovation
to meet the needs of
customers
.
Thus
, consumers would have
quality
products
to choose from and be able to use contemporary
innovation
all the time.
Submitted by billgiss1 on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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