In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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These days, many businesses convince their
customers
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to purchase their product by claiming that they are new in some means in their advertisement. It is mainly because
this
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messaging could attract
customers
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and convert potential
customers
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into paying
customers
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.
However
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, I think
this
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phenomenon should be seen as a positive development since people could be able to use the new
innovation
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all the time. Advertising the novelty and difference to make brands and goods look to stand out is one of the best marketing strategies since just the word new would attract consumer attention.
Additionally
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, there are many similar
products
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in the market.
Therefore
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, saying that our product is different and have some new innovations could receive more recognition from the customer.
For example
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, there are various smartphone brands all over the world if the function
such
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as the operating system and camera is unique, it would easily attract
customers
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. By keeping
products
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fresh all the time, consumers would be able to use contemporary goods.
For example
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, in the present, technology plays an increasingly important role.
Hence
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, many producers bring technology to their
products
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such
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as making driverless cars in some car companies. The presence of new innovations increases the competition in the market.
Consequently
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, It would motivate producers to produce more
quality
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products
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.
Moreover
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, manufacturers would try to produce more
innovation
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to meet the needs of
customers
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.
Therefore
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, it would be various benefits for consumers since they would have several
quality
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bands to choose what fits them. To conclude, advertising the novelty is the marketing strategy in order to attract consumer attention.
In addition
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, It would motivate producers to produce more
quality
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products
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and produce more
innovation
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to meet the needs of
customers
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.
Thus
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, consumers would have
quality
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products
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to choose from and be able to use contemporary
innovation
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all the time.
Submitted by billgiss1 on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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