IELTS Writing Correction Service /
Writing Samples /
Band 6.5

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
These days, many businesses convince their
customers
 to purchase their product by claiming that they are new in some means in their advertisement. It is mainly because
this
 messaging could attract
customers
 and convert potential
customers
 into paying
customers
.
However
, I think
this
 phenomenon should be seen as a positive development since people could be able to use the new
innovation
 all the time. Advertising the novelty and difference to make brands and goods look to stand out is one of the best marketing strategies since just the word new would attract consumer attention.
Additionally
, there are many similar
products
 in the market.
Therefore
, saying that our product is different and have some new innovations could receive more recognition from the customer.
For example
, there are various smartphone brands all over the world if the function
such
 as the operating system and camera is unique, it would easily attract
customers
. By keeping
products
 fresh all the time, consumers would be able to use contemporary goods.
For example
, in the present, technology plays an increasingly important role.
Hence
, many producers bring technology to their
products
such
 as making driverless cars in some car companies. The presence of new innovations increases the competition in the market.
Consequently
, It would motivate producers to produce more
quality
products
.
Moreover
, manufacturers would try to produce more
innovation
 to meet the needs of
customers
.
Therefore
, it would be various benefits for consumers since they would have several
quality
 bands to choose what fits them. To conclude, advertising the novelty is the marketing strategy in order to attract consumer attention.
In addition
, It would motivate producers to produce more
quality
products
 and produce more
innovation
 to meet the needs of
customers
.
Thus
, consumers would have
quality
products
 to choose from and be able to use contemporary
innovation
 all the time.
Submitted by billgiss1 on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
What to do next:
Look at other essays: