Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

It is believed by many that nowadays popular
products
are being sold in high volume with the help of
advertisements
and not because of the society really needs. I completely agree with
this
statement and I will state the reasons for my view. The most compelling reason for my view is that
advertisements
are being used broadly now. It is getting easier to convince
people
to buy when the
products
are being advertised everywhere,
such
as through TV commercials, Internet Pop-ups and Radio advertising.
Furthermore
, some of the
products
offer discounts
such
as ' Buy
one
Get
one
' or ' Buy
One
Get
Second
One
50% off ', which are great deals that
people
do not want to miss even though they have never tried the product before.
This
resulted in the advertised
products
are getting more benefited in sales than those goods that are in real need. A
further
reason to hold my view is the celebrity endorsement.
This
is because business companies believe that when famous and trendy celebrities are paid to promote the
products
,
people
are most likely to buy them even though they are new to the market.
This
leads
people
to buy unnecessary items than what they actually need. In conclusion, I completely agree that because of the power of
advertisements
,
people
are buying more popular goods than what they actually need.
This
is due to
advertisements
being seen almost everywhere and celebrities endorsing the
products
. Given
this
situation, it is important that society should balance their needs when it comes to shopping.
Submitted by tn.trannhan68 on

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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