In their advertising, business nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#business #emphasise #products #development

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Showing some new novelty in

companies

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' products is a new advertising trend.

This

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essay will examine the reasons for

this

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and explain why

this

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is beneficial for both

consumers

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and businesses. There are a plethora of products that aim to solve the same necessity.

Therefore

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companies

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need to show that their

product

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is different from the others to attract

consumers

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' attention.

For example

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, there are thousands of places to order pizza, and

that is

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why some of them innovate creating a new variety of pizza that differs from all the varieties their competitors have to offer.

In addition

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, the

consumers

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must know about the new

product

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and

that is

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why it must be advertised.

This

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approach benefits

consumers

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and businesses. The main benefit for the

company

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is obvious: it gets more clients,

therefore

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, increasing their earnings but it

also

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encourages creativity within the

company

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Moreover

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, strategies

such

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as lowering prices can have the opposite effect.

On the other hand

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, customers are benefited from a wider variety of choices.

As a result

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, some of them can find a

product

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that adapts better to their necessities and that

product

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would not have existed if the

company

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had not created it in the

first

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place.

For instance

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, a

company

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created a computer keyboard that splits in 2,

this

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is more ergonomic than a conventional one, making it very useful to people

such

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as coders that need to write for 8 or more hours in working days. To conclude,

companies

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need to create new products or add new features to them in order to compete with the massive amount of similar alternatives.

This

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is good for

companies

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because they can make more money but

also

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for

consumers

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because they have more to choose from.

Submitted by ignaciogigli on Tue Apr 12 2022

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Your opinion

Don’t put your opinion unless you are asked to give it.

If the question asks what you think, you MUST give your opinion to get a good score.

Don’t leave your opinion until the conclusion.

Here are examples of instructions that require you to give your opinion:

...do you agree or disagree?...do you think...?...your opinion...?

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12
Linking words
meeting the goal of 7 or more
4
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 4.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 4.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

289 words

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Topic Vocabulary:

novelty
excitement
latest trends
improvements
advancements
differentiating
competitors
innovation
progress
attracting attention
generating curiosity

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In their advertising, business nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Your opinion

Many people nowadays don't feel safe either when they are at home or go out. What are the reasons? What can we do to solve this problem?

Young people often copy the behaviour of famous people, so celebrities should only be allowed to advertise healthy food or drink and should not encourage unhealthy habits such as smoking. Do you agree or disagree

Today more and more tourists are visiting places where conditions are difficult, such as the Sahara Desert or the Antarcric. What are the benefits and disadvantages for tourits who visit such places?