In their advertising, business nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Showing some new novelty in

companies

' products is a new advertising trend.

This

essay will examine the reasons for

this

and explain why

this

is beneficial for both

consumers

and businesses. There are a plethora of products that aim to solve the same necessity.

Therefore

,

companies

need to show that their

product

is different from the others to attract

consumers

' attention.

For example

, there are thousands of places to order pizza, and

that is

why some of them innovate creating a new variety of pizza that differs from all the varieties their competitors have to offer.

In addition

, the

consumers

must know about the new

product

and

that is

why it must be advertised.

This

approach benefits

consumers

and businesses. The main benefit for the

company

is obvious: it gets more clients,

therefore

, increasing their earnings but it

also

encourages creativity within the

company

.

Moreover

, strategies

such

as lowering prices can have the opposite effect.

On the other hand

, customers are benefited from a wider variety of choices.

As a result

, some of them can find a

product

that adapts better to their necessities and that

product

would not have existed if the

company

had not created it in the

first

place.

For instance

, a

company

created a computer keyboard that splits in 2,

this

is more ergonomic than a conventional one, making it very useful to people

such

as coders that need to write for 8 or more hours in working days. To conclude,

companies

need to create new products or add new features to them in order to compete with the massive amount of similar alternatives.

This

is good for

companies

because they can make more money but

also

for

consumers

because they have more to choose from.