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Band 7

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
It has been argued that marketing campaigns these days are more inclined to focus on the novelties that their
products
 bring to their customers. The purpose of
this
 essay is to discuss why I believe
such
 a tendency is occurring and whether
this
 advancement is beneficial or not. There are two reasons behind
this
 phenomenon. The main one is the fact that
companies
 have much more competition to deal with. As organizations have increased their range of
products
, organizations need to be able to differentiate their
products
 on the market. A
second
 point is that it seems that everything we need has already been invented;
hence
,
products
 that provide new features might be well received by customers. A good illustration of
this
 is
companies
 who hire influencers to give real feedback on their
products
 using their social media, as a way to show the effectiveness of the novelty of a
product
.
Moreover
, I am of the opinion that
this
 way to advertise is beneficial.
This
 is because clients will be more aware of the differences among
products
 without having to go through all
products
 and look for the latest updates, as they might have been particularly highlighted during the adverts.
Additionally
, giving more attention to what is new about a
product
 can be seen as a strategic way to target a particular market. Taking me as an example, I have recently bought a shoe that was advertised mainly focusing on those who suffer from back pain, since the shoes have some kind of elevation whose objective is to alleviate the spine pressure. In conclusion, there are many reasons why business advertisements are on the novelties of a
product
, as
companies
 get the attention of clients in
such
 a competitive world and make their
product
 stand out. Considering the pros and cons of
such
 behaviour, my opinion is that the advantages in terms of showing clients the innovation and targeting specific sectors are definitely worth it. Given
this
, it seems that
companies
 should follow more of
such
 a strategy as it beneficiate both
companies
 and customers.
Submitted by gislainemelega on

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Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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