In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

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It has been argued that marketing campaigns these days are more inclined to focus on the novelties that their

products

Use synonyms

bring to their customers. The purpose of

this

Linking Words

essay is to discuss why I believe

such

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a tendency is occurring and whether

this

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advancement is beneficial or not. There are two reasons behind

this

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phenomenon. The main one is the fact that

companies

Use synonyms

have much more competition to deal with. As organizations have increased their range of

products

Use synonyms

, organizations need to be able to differentiate their

products

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on the market. A

second

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point is that it seems that everything we need has already been invented;

hence

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products

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that provide new features might be well received by customers. A good illustration of

this

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companies

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who hire influencers to give real feedback on their

products

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using their social media, as a way to show the effectiveness of the novelty of a

product

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Moreover

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, I am of the opinion that

this

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way to advertise is beneficial.

This

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is because clients will be more aware of the differences among

products

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without having to go through all

products

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and look for the latest updates, as they might have been particularly highlighted during the adverts.

Additionally

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, giving more attention to what is new about a

product

Use synonyms

can be seen as a strategic way to target a particular market. Taking me as an example, I have recently bought a shoe that was advertised mainly focusing on those who suffer from back pain, since the shoes have some kind of elevation whose objective is to alleviate the spine pressure. In conclusion, there are many reasons why business advertisements are on the novelties of a

product

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, as

companies

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get the attention of clients in

such

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a competitive world and make their

product

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stand out. Considering the pros and cons of

such

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behaviour, my opinion is that the advantages in terms of showing clients the innovation and targeting specific sectors are definitely worth it. Given

this

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, it seems that

companies

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should follow more of

such

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a strategy as it beneficiate both

companies

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and customers.

Submitted by gislainemelega on Thu Apr 14 2022

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Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

for example
for instance
to illustrate this
to give a clear example
such as
namely
to illustrate
take, for example

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6
Linking words
meeting the goal of 7 or more
3
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

7.5

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

344 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Support ideas with relevant, specific examples

Childood obesity is an increasing problem in Australia as many as two thirds of children are now obese. Schools have a responsilbility to monitor what their students eat and the amount of exercise they do. To what extend do you agree to this statement?

In many countries, the quality of life in the large cities is worsening. What possibly can cause this problem? What measures can be taken to resolve it?

New technologies have changed the way children spend their free time. Do you think the advantages of this trend outweigh the disadvantages?

Lack of fresh water is becoming a global issue of increasing importance. What problems does the shortage of fresh water cause? What measures could be taken to overcome these problems?

When asked to choose between a life without work and working most of time, people always choose not to work. Do you agree or disagree with this statement?