In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Due to the rapid growth of technology, companies launch new products often with the functions of efficiency and convenience.
Thus
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,
people
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will unconsciously purchase new
things
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because it can shorten their time, or perhaps increase their quality of life.
Firstly
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, technology might be the key to
this
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success. Profound progress in technology has transferred the standard and content of marketing. Advertising becomes a vital method to improve sales. Advertising through popping out on the net or the buses constantly, in the meantime, the brand loyalty and imagination of a business have built in the consumer’s mind unawareness.
Finally
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, folk is going to buy the same brand whenever they need a new one.
For instance
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,
people
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purchase an Apple smartphone, which will usually buy their
second
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one with a new version and related accessories.
Nonetheless
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, markets have become more and more competitive recently. The wild spread internet accelerates the manufacturing and delivery process.
Therefore
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, being a pioneer is an effective way to be distinguished from other brands. Research claims that
people
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tend to try
things
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they have never touched, and are often attracted by innovative or creative design.
Although
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there are some disadvantages
such
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as some communities do not want to try new
things
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unless they see the reviews and recommendations, or
people
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might be annoyed by those advertisements. To sum up, it is an inevitable consequence of the internet generation. Businesses put more effort into creating new
things
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, which matters for the long term future. Despite there being some arguments, overall I think
this
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is a positive development and can
also
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benefit society.
Submitted by lovedimension4 on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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