In their advertising, business nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In
this
day and age, advertisement has played a big role in the promotion of each product due to the high competition in marketing. In
this
essay, the benefits and drawbacks will be discussed in the following paragraphs. It is widely acknowledged that successful business mostly comes with higher profits in their target groups. Admittedly, advertising has been proved as the key point for customer boosting.
First
of all, customers would recognise the brands and notice the products and after ,that they would decide what brands were necessary for their demands. The
further
advantage of advertisement is for motivating the customers ' s judgement and after receiving the right media, they properly owned them in that
second
.
Furthermore
, another beneficial outcome of advertising is to distribute the messages nationwide with a suitable investment and
then
they could distribute to each target. There are ,
however
, negative aspects to commercial business.
First
and foremost, if the messages or media are not correlated with the qualities of products, customers might be misunderstood and decided to buy the inappropriate goods.
Moreover
, the marketing planning should be well-organized, if a company spent much to budget on promoting the products, the profit will be lessened with large investments and
finally
they need to cut
this
budget down. In conclusion, advertising mostly stimulates the merchandise outcome, there are many benefits behind them. In my opinion, the companies need to plan properly for investing in
this
process and cut down othe unnecessary output and focus mainly on the quality of each product.
Submitted by was_27 on

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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • novelty
  • excitement
  • latest trends
  • improvements
  • advancements
  • differentiating
  • competitors
  • innovation
  • progress
  • attracting attention
  • generating curiosity
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