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Writing Samples
Band 4.5

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Advertisements have become an inseparable part of our lives. We have engaged with them everywhere; businesses always search for new ways to advertise their
products
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. Nowadays, their approach is to attract
people
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's attention to the
product
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's newness and encourage
people
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 to buy and use it. Many
people
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 follow
products
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 with new features or updated with the latest technology. It could help every company raise their sales and improve their economic situation, which is one of their primary purposes. Many businesses have competed over
this
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 for many years, especially the famous ones. When
people
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 are fascinated by a new
product
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's particular feature, brands and businesses would understand what
people
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 are looking for in a
product
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 and meet their demands. Informed
people
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 about new
product
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 features would motivate them to purchase them. Today, there are many
products
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 in various brands with the same purpose, so when it comes to choosing a
product
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 to buy,
people
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 go for the new and productive one.
As a result
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, companies must introduce advanced and modern things
about
Change preposition
to
show examples
 their
products
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. Consider a person who wants to buy a new mobile phone, they would see lots of adverts
of
Change preposition
for
show examples
 different brands and models, and
finally
Linking Words
, they want to buy a mobile phone which is easy to use with some interesting features. To conclude, advertisement is becoming an essential part of every business, whether big or small. Showing new things in their
products
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 would bring considerably positive effect on sales and make
it
Correct pronoun usage
them
show examples
 popular among
people
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.

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Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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