In their advertising, businesses nowadays usually emphasise that their products are new in some way.

There is a growing number of commercial
advertisements
focusing on showing the innovative characteristics of their goods, my essay argues that
this
phenomenon could be caused by several reasons and it will be a good trend for our society. From my perspective, the appearance of
this
phenomenon has a strong association with the development of modern
technology
.
Firstly
, since the
technology
boom which happened in recent years, most consumers have a higher expectancy of products’ innovative standards than ever before, and
this
psychological change results that people preferring to purchase the goods which are claimed to own better innovations.
Therefore
, it is not a surprise that current firms’
advertisements
are inclined to say their products are new in some way. In my opinion,
this
is an exciting tendency for the world. Since if one company plans to advertise that its goods contain new
technology
,
this
company has to explore the possible approach to achieve its promise,
otherwise
, the reputation of its brand will be damaged and its profit will decrease.
Therefore
, most of the businesses which have
advertisements
about new
technology
will try their best to make their
advertisements
come true and that would be good news for the society which expects the innovations.
Moreover
,
this
situation is prone to generate peer pressure among diverse firms, which will
also
encourage these enterprises to advance the qualities and innovative characteristics of their products. In conclusion, it is a good phenomenon that today’s businesses usually claim that their products with innovative features in some way, I think
this
trend will motivate the competition among firms and eventually promote the advancement of our society.
Submitted by w1274991789 on

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Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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