In their advertising, businesses nowadays usually emphasise that their products are new in some way.

There is a growing number of commercial

advertisements

focusing on showing the innovative characteristics of their goods, my essay argues that

this

phenomenon could be caused by several reasons and it will be a good trend for our society. From my perspective, the appearance of

this

phenomenon has a strong association with the development of modern

technology

Firstly

, since the

technology

boom which happened in recent years, most consumers have a higher expectancy of products’ innovative standards than ever before, and

this

psychological change results that people preferring to purchase the goods which are claimed to own better innovations.

Therefore

, it is not a surprise that current firms’

advertisements

are inclined to say their products are new in some way. In my opinion,

this

is an exciting tendency for the world. Since if one company plans to advertise that its goods contain new

technology

this

company has to explore the possible approach to achieve its promise,

otherwise

, the reputation of its brand will be damaged and its profit will decrease.

Therefore

, most of the businesses which have

advertisements

about new

technology

will try their best to make their

advertisements

come true and that would be good news for the society which expects the innovations.

Moreover

this

situation is prone to generate peer pressure among diverse firms, which will

also

encourage these enterprises to advance the qualities and innovative characteristics of their products. In conclusion, it is a good phenomenon that today’s businesses usually claim that their products with innovative features in some way, I think

this

trend will motivate the competition among firms and eventually promote the advancement of our society.

Submitted by w1274991789 on Thu May 05 2022

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Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

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6Linking words
meeting the goal of 7 or more
2Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

4 paragraphs

271 words

6.50

Overall Band Score

Coherence and Cohesion: 4.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 4.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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In their advertising, businesses nowadays usually emphasise that their products are new in some way.

Fully explain your ideas

Demand for gas and oil is increasing and so finding new sources in remote and untouched area is a necessity. Advantages outweigh disadvantages

Children at secondary school are often taken on visits to museums, zoo and concerts and sometimes even to other countries. What do you think the advantages and disadvantages of such visits are?

People in many countries are spending less time with their family. What are the reasons, and effects of this?

You have a problem with a recently hired employee in your workplace. Write a letter to the HR manager. In your letter describe the problem the new employee has caused Explain how other colleagues feel about the new employee's conduct Say how you expect the manager to address the situation.

Some modern artists receive huge sums of money for the things they create, while others struggle to survive. Governments should take steps to resolve this unfair situation. To what extent do you agree or disagree?