In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In

this

contemporary society, businesses claim their products are new in their advertising. From my perspective, the marketing strategy is a negative step. In

this

essay, the reasons for

this

phenomenon will be discussed. I will

also

explain my viewpoints in detail in the ensuing paragraphs.

To begin

with, the primary cause is businessmen in order to meet customer demand.

Therefore

, they tend to advertise their goods are all new.

For instance

, in the leather jacket marketing, the new clothes are more smooth and textured than a

second

-hand

one

Correct pronoun usage

ones

show examples

.

Moreover

, another reason is the probability of repair and damage of used goods are often unpredictable. Electronic stuff

such

as personal computers or iPhones

are

Change the verb form

is

show examples

salient examples, especially regarding the battery life. These indicate that it might be a good way to emphasize every stuff unused.

However

, considering eco-friendly and financial concepts, these methods might result in several drawbacks.

First

, some people put money

first

when buying something.

For example

, for most goods, the new ones are higher prices than the old ones,

such

as instruments and accessories.

Second

, if clients get used to having new things, it will cause bad habits to waste every reusable product. Most importantly, the situation will affect the earth and the environment around us. Based on

such

compelling evidence, it appears that the advertising strategy brings some negative influences. In conclusion, businesses claim their products are new in order to meet the needs of the population, whereas, it is widely believed that

this

way would cause bad effects.

Therefore

, it is imperative that businessmen should pay attention to environmental awareness when advertising products.