In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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In
this
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contemporary society, businesses claim their products are new in their advertising. From my perspective, the marketing strategy is a negative step. In
this
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essay, the reasons for
this
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phenomenon will be discussed. I will
also
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explain my viewpoints in detail in the ensuing paragraphs.
To begin
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with, the primary cause is businessmen in order to meet customer demand.
Therefore
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, they tend to advertise their goods are all new.
For instance
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, in the leather jacket marketing, the new clothes are more smooth and textured than a
second
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-hand
one
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ones
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.
Moreover
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, another reason is the probability of repair and damage of used goods are often unpredictable. Electronic stuff
such
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as personal computers or iPhones
are
Change the verb form
is
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salient examples, especially regarding the battery life. These indicate that it might be a good way to emphasize every stuff unused.
However
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, considering eco-friendly and financial concepts, these methods might result in several drawbacks.
First
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, some people put money
first
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when buying something.
For example
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, for most goods, the new ones are higher prices than the old ones,
such
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as instruments and accessories.
Second
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, if clients get used to having new things, it will cause bad habits to waste every reusable product. Most importantly, the situation will affect the earth and the environment around us. Based on
such
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compelling evidence, it appears that the advertising strategy brings some negative influences. In conclusion, businesses claim their products are new in order to meet the needs of the population, whereas, it is widely believed that
this
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way would cause bad effects.
Therefore
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, it is imperative that businessmen should pay attention to environmental awareness when advertising products.
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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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