in their advertising , businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

The emphasis on having invented brand-new goods is being used by owners of companies which sell them more frequently nowadays in order to draw customer`s attention. I am convinced that
this
tendency leads to disadvantageous consequences. The reason why
this
trend continues to exist is due to its appeal to people who are supposed to purchase those products.
Such
a heading attracts customers which makes it more likely to be read. Having familiarised themselves with how unique the
product
is people are set to buy it immediately so that they possess something new, and others might not have it yet.
Moreover
, it is considered that the later a thing was made, the better functions it has.
Hence
, the likelihood of selling recently developed models which are advertised to have innovative features soars in comparison with older ones.
For instance
, most agglomerates tend to add a few little improvements
in
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to
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a new
product
to make it more desirable to buy.
Although
this
fact seems to only benefit customers, I strongly believe that negative development might be sprung from
this
.
Firstly
, being advertised as new goods,
it
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apply
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does not mean that innovative developments have been really implemented into them. A range of cases
are
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is
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known when
commercial
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the commercial
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was done by creative professionals in order to increase sales.
Consequently
, having purchased that
product
people are likely to become disappointed due to having bought lower quality products as
it
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apply
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had been expected.
Furthermore
, it might cause a
raise
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rise
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in
amount
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the amount
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of lying which appears in commercials
as a result
of which it will be difficult to trust all the businesses. All things considered, in order to attract more customers workers in a sale industry are ready to implement slogans that their
product
includes modern features .
However
, it can cause
rather
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a rather
the rather
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worse situation in future. Not only does it state that the
product
has been modernised, but
also
it might bring about much more cases of appearing false information about goods.
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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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